Avis looks to social media to bolster European footprint

Car rental firm Avis has launched a pan-European Facebook campaign, ’Avis ArtCar’, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.

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The campaign aims to encourage Facebook fans, across eight European countries including France and Germany, to design an Avis ArtCar.

Entrants can upload their designs on the brand’s Facebook page, where they can also vote for their favourite submissions. Once the campaign closes on November 14th the three best public designs will be produced and made available for free hire in the participating countries.

According to Xavier Vallee, director of ecommerce at Avis EMEA, the campaign marks the beginning of a ramped up social media push from the brand as it looks to establish premium value as a brand in the increasingly commoditised car-hire market.

“This is Avis’ first pan-European social media campaign, which will be instrumental in broadening interaction with the Avis brand,” he says.

The campaign was created by digital agency Syzygy.

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