Citroën brings in Orla Kiely for limited edition DS3 model
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Citroën has enlisted designer Orla Kiely to produce an exclusive line of its DS3 model.
Externally the Orla Kiely Collection will showcase four body colours and four different roof designs that will feature Kiely’s signature stem or acorn patterns.
DS3 chief designer Mark Lloyd says: “Citroën has a continuing affinity with the worlds of fashion and design, exemplified by the chic DS and iconic 2CV - archetypal models reflecting the glamour and enduring style of their period.”
A Kiely stem graphic will also feature on the rear tailgate, with an additional signature positioned in the middle of the rear spoiler.
Interiors of the car will consist of leather seats with Orla Kiely multi-coloured headrests and stem or acorn print carpet mats.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.
YouGov Insight:
Motor Insurance
· While the number of road accidents is falling, the cost of repairing cars has been rising at a rate of between 7-10% per year.
· In Q2 2010 the average cost of a comprehensive car insurance policy rose by 14.2% and prices increased by 31% in the 12 months since July 2009.
· Direct Line (8%) is rated by policyholders as the leading car insurance band, followed by Saga (5%) and then Churchill (5%).
· RBS holds around 31% of the market in terms of GWP, followed by Aviva with a 12% share, then LV=, which has seen major growth in its premiums in 2009.
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