Vauxhall takes to TV with England football team
Vauxhall has launched the first TV campaign to support its sponsorship of the England football team.
The “Supporting A Nation” campaign features the England team including Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole and football legends Jack Charlton and Peter Shilton alongside football fans and Vauxhall staff at Wembley Stadium.
The campaign will air tonight (2 September) before the England v Bulgaria European Championship qualifying match.
It features an unreleased track “What a Life” by Noel Gallagher, that will appear on his upcoming album.
Vauxhall hopes the campaign captures “how football brings people together” and highlights the car brand’s support of the women’s, youth and disability teams as well as the men’s team.
The campaign was developed by McCann Erickson Birmingham.
Vauxhall announced its three and a half year deal to sponsor the England team earlier this year.