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Complaints against charity marketing tactics increase 9%
Data protection, doorstep collections and telemarketing biggest concerns.
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WI pitches in to end high street crisis
Help is on the way. Women’s Institute launches campaign to save British high streets.
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Celebs back missing children's outdoor Twitter campaign
Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.
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Cancer Research UK steps up lobbying for plain cig packs
Tobacco firm JTI, however, dismisses new research as it lobbies against the rationale behind plain packs.
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Reckitt Benckiser lends marketing clout to Save the Children health schemes
FMCG firm invests $35.5m to provide product innovation, technology and marketing expertise global health programmes.
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P&G and Asda join forces for safe drinking water campaign
Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.
Trends
CSR: How to get youth on your side
Corporate social responsibility is key to the young generation of shoppers, who are fully engaged with what brands are doing, both positive and negative.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
CSR: Making business personal
Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
Collaboration is agent of change
Marketers who recognise they can nudge consumer behaviour towards a better way of living are well placed to help brands tap into new attitudes towards social responsibility.
Top Jobs
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CRM Manager
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Senior Brand Manager - Corporate Affairs
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Berwin Leighton Paisner
Opinion
Savile is a cautionary note for brand's celebrity links
‘The allegations are causing both charities to look into changing their names’
Tactics
Charity begins in-house
A growing number of international brands are using in-house charitable foundations to not only help developing nations but also promote their values and global reach.
