Breaking News
- Previous
- Next
-
(RED) targets music and gaming fans
UPDATE: (RED) narrows focus of fundraising message and turns to experiential events as part of an overhauled marketing strategy.
-
Carey Mulligan fronts Alzheimer's Society campaign
The Oscar-nominated actress named brand ambassador for the dementia charity.
-
Cystic Fibrosis Trust revamps marketing to boost profile
Charity eyes wider appeal with branding overhaul.
-
Customers spend £1bn at charity shops
Despite poor sales for many high street retailers, charity stores’ sales were up 3.6% year-on-year.
-
Change.org launches UK platform
Brands face scrutiny over their business practices with the UK launch of social change platform Change.org.
-
RSPCA launches first charity mobile network
Charity to launch pay as you go mobile network as it looks for new fundraising streams.
Trends
Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
The give and take in appeals for donations
A survey commissioned by Marketing Week shows people prefer less intrusive methods of fundraising, but charities must balance this with the most effective means of securing donations.
Don't let your customers fade from view
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
Why charity will always begin at home
As the government prepares to reduce funding and the nation continues to tighten its belt, charities are under increasing pressure to find ways of attracting donors.
Top Jobs
-
Retail Category Insight Leader
Ball & Hoolahan -
DIRECT MARKETING MANAGER
Cottrell Moore -
Product & Technology Public Relations Manager
Tetra Pak -
Marketing Manager (Post No 1987)
AQA -
Product Marketing Manager
Michael Page Marketing
Opinion
Data key to success for charities
Imagine you are a charity. You need to set out your donor strategy for the next few years of operations to fund your good works…
Tactics
Good first impressions lie in the detail
With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.
