Profile: Jeremy Gilley

The man marketing world peace

BHF brings back Vinnie to hail success of Staying Alive ad

The British Heart Foundation has launched a campaign featuring people whose lives were saved by people carrying out CPR they had learnt from seeing the charity’s Vinnie Jones-starring “Staying Alive” ad.

A television advertisement will feature the story of Alan Linton, who survived a heat attack after friends that had seen the spot administered CPR. Testimonials from 28 other survivors the BHF says owe their life to the campaign will appear online.

The Grey London created Vinnie Jones spot, which showed the actor giving CPR to the rhythm of The Bee Gees’ “Staying Alive”, has been watched 2.8 million times, according to the BHF.

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