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(RED) targets music and gaming fans
UPDATE: (RED) narrows focus of fundraising message and turns to experiential events as part of an overhauled marketing strategy.
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Carey Mulligan fronts Alzheimer's Society campaign
The Oscar-nominated actress named brand ambassador for the dementia charity.
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Cystic Fibrosis Trust revamps marketing to boost profile
Charity eyes wider appeal with branding overhaul.
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Customers spend £1bn at charity shops
Despite poor sales for many high street retailers, charity stores’ sales were up 3.6% year-on-year.
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Change.org launches UK platform
Brands face scrutiny over their business practices with the UK launch of social change platform Change.org.
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RSPCA launches first charity mobile network
Charity to launch pay as you go mobile network as it looks for new fundraising streams.
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Ann Summers targets older women
Ann Summers hopes to gain more credibility with older women through its sex census in partnership with relationship charity Relate.
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Brands ready campaign to boost digital economy Video
E.on, the BBC and Post Office are among several brands teaming up to share expertise as part of Martha Lane Fox’s latest digital initiative.
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Global Ethics readies festival event
Global Ethics, which owns the One Water and One Good Egg brands, is to ramp up its event based marketing to drive awareness and sales.
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Stroke Association overhauls brand
Charity introduces new logo and event strategy in bid to rival market leading not-for-profits.
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ActionAid to expand fundraising opportunities
The aid charity hopes to offer a broader range of options for supporters to increase donations.
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Frankie Sandford fronts Mind campaign
Frankie from pop band The Saturdays is fronting a PR drive for mental health charity Mind.
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NSPCC highlights abuse with Sh*t Kids Say Video
The children’s charity plays on the internet craze Sh*t My Dad Says to highlight the need to report concerns over child abuse straight away.
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Hyundai unveils Euro 2012 ambassadors
England’s Daniel Sturridge and France’s Karim Benzema to be two of ‘Team Hyundai’ in marketing campaigns for Euro 2012.
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Age UK launches accreditation scheme Video
Age UK is introducing a kite mark to promote products and services designed with the ageing population in mind.
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Breast Cancer Care launches biggest ever campaign Video
Breast cancer charity hopes to raise awareness of its support services beyond medical advice.
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Tesco in CSR push
Tesco launches campaign to encourage customers to donate Clubcard points to fund rainforest conservation work.
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Tesco sets up charity to drive new brand
The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ - feminine care brand Halo.
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Scope unveils user-generated brand identity
The disability charity has created its new brand identity out of “visions for a better future” designed by disabled people and their friends and families.
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Variety Club drops ‘club’ name Video
The 60-year-old children’s charity is rebranding to engage younger audiences ahead of a Star Wars campaign later this year.
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Diabetes UK unveils new brand identity
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Oxfam marketing director to join Prince Harry’s charity
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Charity encourages people to talk about mental illness
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BT’s MyDonate replaces JustGiving as Great North Run sponsor
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Amnesty International creates campaign director role
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Coca-Cola backs (RED) charity with $5m marketing commitment
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John Lewis to give customers green advice
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Blue Dot launches social currency scheme
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EDF Energy fined for spying on Greenpeace
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Friends of the Earth creates head of campaigns role
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Cancer Research targets overseas philanthropists
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BHF to use humour in ads to encourage online sharing Video
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WRAP to tackle takeaway waste and rubbish
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Ad industry slams BHF report on online advertising to children
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Prince’s Trust highlights “lost generation”
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Global brands and The White House go (RED) for World Aids Day
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Eden Project hires MasterCard’s Rita Broe
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ActionAidUK looks to boost support with strategy overhaul
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Cancer Research eyes young men and better off
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Cancer Research UK appoints first consumer insights chief