The lessons we can learn from Kony 2012

15 March 2012 | By Mark Ritson

‘On a human level, the film is a scorching and emotive experience. For marketers there is an extra level of interest.’

The Met may never crush negative brand perceptions

29 September 2011 | By Wally Olins

The tragedy of the Met is that it stubbornly remains too removed from society to ever be able to crush its negative brand perceptions.

Unicef’s attack on brands should inspire, not discourage

Wed, 14 Sep 2011 | By MaryLou Costa

Yet another report has been released disparaging brands for causing families to end up in a “materialistictrap”, but are brands really at fault?

Why trashing DM could boost its effectiveness

Mon, 15 Aug 2011 | By Russell Parsons

Charities are being urged to invest in marketing despite cuts to their budget in the face of less available public money. But is a piece of DM that points out the failings of the channel the right strategy for a charity to boost donations?

Marketing Academy unveils second year of future leaders

Tue, 10 May 2011 | By Branwell Johnson

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.

Beware the slogan. Why brands must remain wary of direct action

Wed, 30 Mar 2011 | By Russell Parsons

Arise archbishops of Cadbury and Yorkie

24 February 2011 | By Mark Ritson

One of the central tenets of marketing is always to expect competitors from unexpected places. But the likes of Cadbury, Nestle and Thorntons can rightfully rub their eyes in surprise this week because the Church of England is about to launch an Easter egg.

Where the seeds of revolution are sown

24 February 2011 | By Mark Choueke

The astonishing and often alarming reports emerging thick and fast from a string of revolutionary fronts in Africa and the Middle East are, at times, unsettling and tragic but also burgeoning with promise. Somehow they serve to crystallise for all of us what level of change we, as individuals and brands, are capable of.

Charities have valuable lessons to teach commercial marketers

20 January 2011 | By Richard Madden

Focus on effectiveness, long-term thinking, openness and behavioural economics has proved a successful strategy, says Richard Madden, planning director at Kitcatt Nohr Alexander Shaw.