Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

Six codes that reveal a brand's real personality

2 February 2012 | By Lucy Handley

Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.

The give and take in appeals for donations

24 November 2011 | By Tanzeel Akhtar

A survey commissioned by Marketing Week shows people prefer less intrusive methods of fundraising, but charities must balance this with the most effective means of securing donations.

Customers growing wary of sharing data for free services

10 November 2011 | By Steve Hemsley

As more consumers become aware that they are paying for supposedly ’free’ services with personal data, Steve Hemsley investigates the steps companies are taking to let their customers have control over what they share.

Why ‘brand me’ is your winning career move

27 October 2011 | By MaryLou Costa

Working out your next move: Talented young marketers meet the industry’s power players to talk leadership, career development and ’brand me’.

Marketing chief turns BBC into donation destination

22 September 2011 | By Michael Barnett

BBC Children in Need director of marketing and fundraising Sarah Monteith is using her wealth of experience in the commercial sector to develop links with corporate supporters.

Don't let your customers fade from view

23 June 2011 | By MaryLou Costa

Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.

The data that keeps on giving

12 May 2011 | By Lucy Fisher

Single bond binds hearts and minds

17 February 2011 | By Jo Roberts

Oxfam is attempting to extend its global reach and increase its income from donations by bringing its campaigns under a single identity.

Charities take a fresh look at marketing

Thu, 20 Jan 2011 | By Rosie Baker

Charities face a huge challenge to secure their financial security in the coming years - how to build the necessary long-term engagement in austere times. Many are taking a fresh look at how they market themselves to meet the challenge.

Why charity will always begin at home

13 January 2011 | By Michael Barnett

As the government prepares to reduce funding and the nation continues to tighten its belt, charities are under increasing pressure to find ways of attracting donors.

How to convert teenage kicks into corporate cool

6 January 2011 | By MaryLou Costa

Q+A: Teenage Cancer Trust chief executive Simon Davies talks about the challenges facing the charity and how it uses its marketing budget to develop brand campaigns that will raise its profile. By MaryLou Costa

Premium beer brands need a local flavour

2nd December 2010 | By Mark Choueke

In the week that ActionAid levelled a serious accusation against SABMIller, the brewing giant’s head of marketing Nick Fell tells Mark Choueke why the business is venturing down a different marketing path to its rivals

Small business digs deep into marketing mix

8 July 2010 | By Lou Cooper

Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.

Philanthropists in corporate suits

21 January 2010 | By Louise Jack

In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.

The teen commandments

Wed, 20 May 2009

Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new.

Appealing to people's emotions

Thu, 30 Apr 2009

The charity has courted controversy by running hard-hitting ad campaigns that not only aim to raise its profile but also help it attract new supporters and pledges of much-needed donations. By Jo Roberts