Breaking News
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Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Marketing Week Engage Awards 2013 pics
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
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Lego's Ninjago brand continues due to 'super fan' engagement
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
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Kobo launches first UK TV push
E-reader company looks to differentiate itself from Kindle and Nook by celebrating consumers’ passion for reading rather than product specs.
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P&G commits to marketing despite profit hit
FMCG firm sticks to strategy to drive long-term growth through marketing despite flat growth.
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Reckitt Benckiser cites brand building spend for sales bump
Marketing spend to increase after 7 per cent quarterly revenue increase.
Trends
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Meet The Fixer
Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Men's fashion: Online suits you sir
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
Top Jobs
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
Apple's brand mission signified it is a company 'Built to Last'
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…
Tactics
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
