Supermarket chain joins the tablet bandwagon as sales continue to rise.
Registered trademarks suggest company will launch website promoting healthy living.
‘I know you’d rather knit than watch me slay zombies’ line in Xbox One ad sparks backlash.
Many brands were previously reluctant to highlight CSR credentials, but the time is right to shout about it.
Multimillion marketing campaign aims to boost frequency of use.
Unilever is using its first consumer facing brand campaign to spread its sustainability message.
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.
There’s a growing trend online for people to share goods and services rather than buy them new. Should brands feel threatened, or embrace it?
The marketing strategies accelerating the UK’s property boom.