Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Manufacturer using forums to inform product launches, shares royalties with ‘super fans’.
E-reader company looks to differentiate itself from Kindle and Nook by celebrating consumers’ passion for reading rather than product specs.
FMCG firm sticks to strategy to drive long-term growth through marketing despite flat growth.
Marketing spend to increase after 7 per cent quarterly revenue increase.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…