- Home
- Consumer Goods
Consumer Goods
Latest News
Own label copycat brands face EU scrutiny
Own label brands designed to look like established brands face scrutiny from the EU following a European Commission report on and intellectual property.
Sony CEO Howard Stringer steps down
Sony’s Howard Stringer is replaced by executive deputy VP Kazuo Hirai, who will focus on core products to lead company’s turnaround strategy.
Trends
Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
Raising the flag for diversity
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
Winning the battle for the big spenders
New research seen by Marketing Week shows that the top 20% of spenders on consumer products generate the majority of sales. Michael Barnett says that for a brand to succeed it must raise its stake in this lucrative group.
Special Reports
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Independents on frontline as brands take to battlefield
Brand owners are taking advantage of real-time feedback by focusing on the convenience store sector as they seek to maximise their return on field marketing investment.
Brands
Not just a pretty face
Perricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.
Cigarette brands relying on point-of-sale displays
A Government adviser on the proposals to ban the point-of-sale advertising of tobacco claims that such displays are an important marketing tool for cigarette brands.
Opinion
In-depth
Brands who entrust their precious business to others
The brand is your baby - what happens when you hand control of your most precious asset to outsiders?
