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Mooncup launches unbranded awareness campaign
Mooncup, the feminine sanitary brand, is launching an unbranded campaign to encourage women to shed their embarrassment and talk about their vaginas.
Dave Lewis promoted as Banga leaves Unilever
Unilever president of global foods, home and personal care Vindi Banga is to leave the fmcg company.
In-depth
On the inside track
A spoonful of microchip and a measure of motherboard are both parts of the recipe that make up a computer. But these ingredient components can be brands in their own right and have to decide how to market themselves.
Bond-style marketing receives TV makeover
The Government has given product placement on British TV the green light, but research exclusive to Marketing Week suggests that big-name brands face a battle to become small screen stars.
Trends
Keep message consistent on every channel
Research exclusive to Marketing Week has pinpointed six purchasing personalities based on whether a consumer is shopping with price or a product in mind.
Shift in values turns spotlight on pretenders
A shift in consumer attitudes means many major brands no longer justify a premium status, opening the way for smaller players to take the lead.
Opinion
Media specialists being held hostage by commodity cycle
The understandable aim of cutting costs is not just having an adverse effect on media agencies, but on clients themselves
Consumer engagement is not brand ownership
No matter how important customers are, marketers need to remember that the true brand owners are company shareholders
Special Reports
Brand values all present and correct
The best corporate gifts provide choice, quality and value for businesses wishing to strengthen relationships with clients and reward staff members. Maeve Hosea looks at recession-beating treats available this festive season
Beyond the screen
Video may not have killed the radio star but it certainly seems to be triumphing online. There were 971 million display ads placed around video during April in the UK as consumers logged on to be entertained by content on a variety of branded sites, social networks and blogs according to comScore.
Brands
King of Shaves rebrands and repositions women's range
King of Shaves, the challenger-shaving brand, is relaunching its King of Shaves Woman range under the “Queen of…” brand name.
Asda to compete in the IVF drugs market
Asda is looking to expand its pharmacy offering, by offering IVF drugs at a cheaper cost than some of its main pharmaceutical rivals.
