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HP confirms 27,000 job cuts
Marketing jobs at risk in move to make the business more efficient as it struggles in a market dominated by smartphones and tablets.
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The most valuable brands by region
The most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
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World’s most valuable brands by sector
The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
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Apple is world’s most valuable brand
Technology company leads a tech dominated top 10 of the world’s most valuable brands.
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Pinterest to bolster ecommerce offering for brands
Play.com and Buy.com owner takes stake in sharing service in a bid to expand its ecommerce offering.
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Dwell looks to in-store marketing for growth
Furniture retailer looks beyond data driven marketing to deepen engagement.
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Pirelli plots PZero expansion
Formula 1 tyre manufacturer eyes European expansion for high-end fashion retail brand.
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Mumsnet offers brands extra endorsement
Brands that are highly rated by Mumsnet members’ review panel can feature “Mumsnet Best” logos on their marketing material.
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Scalextric meets Luke Skywalker
Scalextric focuses on the power of the Force with first sets in Star Wars partnership.
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Condom brand sheathed from ad ban
ASA says Skyn’s ads were not sexually explicit or provocative, despite sparking more than 25 complaints.
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Apple faces iPad ad bans
ASA is looking to investigate why Apple advertises its iPad as having 4G capabilities - despite 4G being unavailable in the UK.
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Nintendo blames price promotions for profit slump
Nintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.
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Lego names Ben Fogle as brand ambassador
Fogle is the first celebrity ambassador for the Danish toy brand.
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Apple profit soars 94%
Technology company shrugs off concern that iPhone sales have peaked by almost doubling profit.
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Philips marketing rethink drives profit lift
Strategy to invest in ‘emotional’ local marketing helps boost profits by 80%.
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Costa partners with Kraft for ‘At Home’ range
Costa confirms launch of ‘At Home’ coffee range in partnership with Kraft’s Tassimo brand.
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Ikea to sell consumer electronics Video
Swedish retailer to start selling TVs and sound systems built into furniture.
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Samsung readies online smart TV push
The electronics brand aims to increase its share of the burgeoning smart TV market.
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Sony shakes up marketing in turnaround plan
Electronics giant realigns main marketing and R&D efforts around mobile, games and imaging divisions.
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Marketers take product design role at Lenovo
Computer maker creates product unit within marketing team to put consumers at the centre of its innovation strategy.
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Weather gives retailers boost in March
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Dior names Raf Simons artistic director
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Dell to offer cash for social media shares
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Madonna to launch footwear brand
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Apple unveils faster 4G iPad
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Chinese sports brand eyes western markets
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‘Marketers are now curators of brands’
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PeerIndex to offer consumers brand freebies
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Fujitsu to target early mobile adopters
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Kate and Wills get Barbie tribute
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Panasonic UK marketing chief gets Euro role
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Burberry campaign supports British bands Video
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Warning for brands courting patriotism
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Philips moves to more emotional approach
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Kobo ups UK presence with country manager
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Puma signs Jamal Edwards as brand ambassador
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New Balance launches first UK TV campaign
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Converse to launch star-studded single Video
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Swarovski targets teens with new brand Video
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HP to launch David Guetta web series