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Apple stands on the edge of a parent trap
‘When was the last time you saw anyone under 25 using an iPhone? Therein lies the problem for Apple. It’s a parent’s phone.’
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Why Apple is keeping an eye on TV brand
‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’
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Sellers of beauty boxes pass the lipstick test
Cash-strapped customers of the growing number of subscription retailers hand over £10 a month, and a mine of data, for the…
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Will Kindle’s growth drive success for in-book advertising?
Did you get a Kindle for Christmas? More importantly, are you going to advertise on it?
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The Secret Marketer nominates his own Marketer of the Year
May I first wish all Marketing Week readers a very happy, healthy and hopefully even a little bit prosperous 2012.
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Can MFI make it online?
The well known furniture retailing brand MFI is being revived online three years after it crashed into administration but can it follow in the footsteps of other former high street chains that have been reborn successfully online?
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Tesco electricals are burning bright
Things might be looking up for Dixons as it reports improving performance, but now that Best Buy is
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Bye Bye Best Buy
Less than two years after its arrival in the UK, Best Buy is to disappear from these shores. A fleeting blip on the UK retail landscape that appears to have barely registered on consumers’ radar.
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A new era: accessibility now trumps being premium
If you were ever in need of evidence of the fundamental ignorance of much of the business community, it was widely on display at the start of this month when Apple launched its new iPhone 4S. Usually awed critics suddenly started to mouth their concerns with reviews ranging from “lacklustre” and “under-whelming” to “a very shaky start”. Even Apple’s usually mercurial share price took a temporary hit, dropping 5% on launch day.
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Amazon has kickstarted the feature tablet market
Amazon unveiled its long awaited tablet, the Kindle Fire, this week. While it’s unlikely to be the device to kill off the iPad, it may well have kick started a whole new category of its own: the feature tablet.
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HMV must move fast if brand is to survive
At the beginning of the summer I was invited to meet with HMV chief executive Simon Fox. The opportunity arose because even throughout a torrid year that contained four profit warnings, I’ve beenbroadly supportive of the strategy Fox announced in July 2010 to transform ...
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Changing rooms are alien territory to me
Mrs Choueke loves to shop. It doesn’t seem to matter what she is aiming to buy or how, she’s a natural.She’s amazing at finding the perfect gift, instinctive with impulse buys (cleverly filling our flat with stuffI didn’t even know we needed) and is a tireless strategist when planning a major purchase for herself.
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Why Apple will miss Steve Jobs
The news that Steve Jobs has resigned from Apple and will be replaced as CEO by Tim Cook made global headlines today (Thursday).
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Back to school means a chance to rethink teen marketing
Traditional back to school marketing revolves around offers on backpack and lunchbox items, but new insight from the National Schools Partnership shows teachers are crying outfor brands to do so much more.
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Spare us this riot of dodgy brand theories
Britain has been under attack in recent days as a politically motivated over-reaction has swept thecountry. No, I am not talking about the riots that broke out in London, Birmingham and Manchester. I am referring to the journalists and assortment of branding ’experts’ who ...
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Everyone has a role to play in this never ending story
Brands from every sector are paying close attention to gamification - the latest way of giving content a life beyond its original form, says Ruth Mortimer.
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Dark days for electricals
The electricals sector is facing yet more woe as the big players Dixons, Best Buy, Argos and Comet all post further dire performances. Strategies are being reviewed and the sector is alive with sell-off and take over rumours that, if true, would cause a massive shake up in the ailing market.
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Brands should learn to sell themselves
The relationship between supermarkets and the brands they stock is a delicate one. By using data from its own direct selling site, GSK is hoping to boost its in-store performance, and I expect more brand owners to do the same.
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Can Mary Portas save the high street?
Just as Mary Portas is appointed to take stock of the UK high street and orchestrate its revival, it’s dealt another crushing blow. This time in the shape of
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Sim’s move to Penguin from HMV will be a similar challenge
Graham Sim, HMV’s marketing director is to move to Penguin Books later this summer. By joining another industry that is undergoing a massive shift, Sim will have his work cut out for him.
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Brand is powerhouse of business success
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Conjuring up luxury takes magic and time
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Mr Dior is the model of good leadership
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Chanel's luxury dream is turning to dust
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Marketing leaders need common sense and humility to get brand love
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A loss of focus could bite you in the career
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Marketing is more than increasing sales
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Retail under the new government
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Viewpoint: Rebranding to differentiate a brand - Young, connected and Muslim
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Mark Ritson's response to cover story 'Actions speak louder than logos'
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Marketing Academy unveils second year of future leaders
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Time to deal killer blow to cigarette sales in UK
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Boots has the advantage
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Will good, better and best ranges work for consumer electricals?
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What marketing leaders say about leadership: Viewpoint
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Playing the name game
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Global strategy: adopt a ‘glocal’ structure
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Expert opinions on marketing to Muslims
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More debates about whether rebranding ever really works
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Cross-serving is the secret behind successful cross-selling