Tactics
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How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
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Independents on frontline as brands take to battlefield
Brand owners are taking advantage of real-time feedback by focusing on the convenience store sector as they seek to maximise their return on field marketing investment.
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Design next stop: design for the fuller, greener life
Eco packaging, innovative applications and making people’s lives more sustainable are long-term goals for Nokia.
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Contactless technology launches into mobile space
As the lines blur between traditional prepaid gifting and promotional activity, the digital voucher industry’s star is most certainly on the rise.
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Brand values all present and correct
The best corporate gifts provide choice, quality and value for businesses wishing to strengthen relationships with clients and reward staff members. Maeve Hosea looks at recession-beating treats available this festive season