Unilever VP leaves to join ad agency
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Sara Lee’s interim marketing director Jonathan Moore is to leave the company to join WCRS in the newly created position of chief strategy officer.
Jonathan Moore
Moore, a former Unilever global brand vice president, will join the Engine-owned agency on 2 August.
He will sit alongside Penny Herriman, WCRS managing director, and Leon Jaume, WCRS executive creative director.
His remit will include “focusing on the next stage in the WCRS strategic vision.”
Moore’s appointment follows the recent announcement that Simon Clift, former Unilever Global chief marketing officer, has joined Engine’s board of directors.
Debbie Klein, Engine’s joint chief executive and WCRS chairman, says: “Moore brings a new dimension to the WCRS planning and creative product and will be central in building the future of WCRS.”
Moore adds: “I am passionate about building great brands and excited to be taking on a role where I can do that from an agency perspective for the first time.”
Unilever bought the personal care business of Sara Lee for €1.27bn (£1.16bn) last year.
Clift’s replacement Keith Weed is profiled in this week’s issue of Marketing Week.
YouGov Insight:
· A new report from YouGov SixthSense into the health and beauty market reveals that the metrosexual male – moisturized, coiffured and perennially clean shaven – might not be as prevalent as we were lead to believe.
· Two thirds of UK men do not believe that it is necessary to shave every day – perhaps indicative of a greater acceptance of ‘designer stubble’ in the work place.
· 16% of male respondents have embraced moisturizing as part of their morning routine.
· Only 22% of men in the UK spend more than 20 minutes getting ready on an average day, compared to 49% of women.
