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Barclays appoints David Wheldon to top brand role
Former Vodafone and Coca-Cola marketer David Wheldon has joined Barclays to oversee the banking group’s branding.
AXA positions as innovator in £20m brand campaign
AXA is launching its first business-wide brand campaign with a £20m advertising blitz that positions the financial services operator as one that thinks differently to rivals.
Trends
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
Special Reports
Join the dots to see the full insight picture
The role of the brand researcher is evolving into one that gathers data from diverse parts of the business and turns it into actionable insight to fulfil company objectives.
Smoothing the journey when going abroad
With gloomy economic forecasts for the UK, many retailers are looking for growth in emerging markets such as Russia, Germany and China.
Opinion
Creative recycling reduces cost of innovation
Marketers have the opportunity to make significant cost savings by using their brand’s global resources to support local projects, according to research by the CIM seen by Marketing Week.
In-Depth
Sports sponsorship moves into the fast lane
Why brands need to adopt a new business model for sport sponsorship.
