Former =LV marketing director David Radford promoted to accelerate growth efforts.
Bank is to end deal in 2015 as part of review of sponsorship strategy.
Payday loan firms need to get ‘serious’ about tackling ‘irresponsible advertising’ concerns, consumer groups warn.
Bank apologises after IT issue on one of the busiest shopping days of the year.
Marketing Academy looking for nominations of the brightest young marketers.
Moor will oversee marketing across the group’s UK business units.
Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
Trust underpins loyalty, and recent research among mothers provides valuable pointers towards helping consumers feel how your brand is on their side.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
The number of people using price comparison sites for car insurance has risen significantly over the past year.