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Profits soar at Co-op following Somerfield and Britannia mergers
The Co-operative Group has posted a 20% increase in operating profit for the year ending 2 January, boosted by the acquisition of Somerfield.
Barclaycard Freedom launches today
Barclaycard Freedom, the loyalty scheme from Barclaycard launches today, as Shell joins the programme.
In-Depth
Building a bridge between marketing and boardroom
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
Drumming up a bigger bang for less buck
Brands may be spending less on corporate hospitality but the real issue facing suppliers is laying on tailor-made experiences that exceed expectations.
Trends
Bank websites need stronger connection
As the amount of money Britons are putting away for a rainy day rises, new research reveals that websites operated by savings account providers are failing to meet consumer expectations. By Louise Jack
Advertising on bills makes a statement
While paper bank statements and utility bills remain in vogue, new research demonstrates that marketers should seek to use such financial documents as vehicles for promotional activity.
Opinion
First connections of two contrary cultures
The results of a survey, published in the national press this week, had me gaping in disbelief. Almost half of UK board directors - 44% - predict their companies will return to “pre-recession normality” and that their businesses will not fundamentally change in the next five years. For board members not to recognise the need to reinvent their business models in order to adapt and grow is at blinkered at best.
Give consumers some credit
Adding to the spate of loyalty initiatives emerging in the past year, credit card provider Barclaycard has launched a retail reward scheme that lets its cardholders earn cash rewards whenever they use their Barclaycard at a participating retail outlet.
Special Reports
Iron fist-style safeguards in velvet gloves
Covering your transactional website in the cyberspace equivalent of barbed wire may help prevent fraud, but Steve Hemsley looks at how marketers strike a balance between stimulating legitimate sales and online security
Brands
Barclaycard Freedom launches today
Barclaycard Freedom, the loyalty scheme from Barclaycard launches today, as Shell joins the programme.
FSA to toughen consumer protection over mis-selling of financial products
The head of the Financial Services Authority is to announce plans to toughen rules governing promotional materials and branch communications as one of a number of measures aimed at protecting consumers from being mis-sold financial products.
HSBC names global banking marketing chief
HSBC has appointed Sarajit Mitra as global head of marketing and client experience for its global banking and markets division.
Metro Bank granted banking licence
Metro Bank is to become the first new full service high street bank for more than 100 years after being granted a banking licence by the Financial Services Authority.
