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The importance of customer service trends

Customer service trends - are you being served?

Wed, 2 Jul 2014 | By Jonathan Bacon

Transparency and trust are top of people’s priority list for customer service.

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.

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How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Assume your market and bingo! you bomb

Wed, 26 Mar 2014 | By Mark Ritson

Grant Shapps’ #budget2014 tweet is a great lesson in the lack of market orientation.

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Profile interview: Maureen McGuire, CMO, Bloomberg

29 May 2014 | By Mindi Chahal

The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.

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First Direct’s top marketer Lisa Wood exits

Fri, 1 Aug 2014 | By Russell Parsons

Head of customer communications Zoe Shore replaces Wood on an interim basis. 

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Nationwide splashes £10m on brand building drive Video

Wed, 30 Jul 2014 | By Russell Parsons

Building society aims to be the “major, credible, trusted, full service rival to the established bank brands”.  

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Wonga to overhaul advertising

Mon, 14 Jul 2014 | By Lara O'Reilly

New chairman Andy Haste axes grandparent puppet brand ambassadors as he looks to ‘repair’ the controversial lender.

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LV= to move spend to TV as it launches ad blitz

Fri, 4 Jul 2014 | Updated: Fri, 4 Jul 2014 | By Russell Parsons

 Insurer says it underestimated the impact TV ads had on sales. 

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Sun Life rebrands in £50m bid to ‘democratise financial services’

Wed, 2 Jul 2014 | By Sebastian Joseph

Company drops Direct from name and introduces new logo to usher in new marketing approach.

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First Direct takes brand to the high street for the first time

Tue, 1 Jul 2014 | By Sarah Vizard

Bank to install Space Invader-themed cash machines at railway stations.

Marketers

Brands bank on young talent to build up marketing

Tue, 1 Jul 2014 | By Sebastian Joseph

Seven in ten companies planning to increase marketing teams are focusing on young talent, report finds.

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