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The importance of customer service trends

Customer service trends - are you being served?

Wed, 2 Jul 2014 | By Jonathan Bacon

Transparency and trust are top of people’s priority list for customer service.

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.

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How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Top Jobs

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Assume your market and bingo! you bomb

Wed, 26 Mar 2014 | By Mark Ritson

Grant Shapps’ #budget2014 tweet is a great lesson in the lack of market orientation.

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Maureen McGuire

Profile interview: Maureen McGuire, CMO, Bloomberg

29 May 2014 | By Mindi Chahal

The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.

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Barclaycard plays matchmaker in campaign for bespoke offers service Video

Fri, 27 Jun 2014 | By Sarah Vizard

Ads ‘aim to bring emotion to a functional category’ by promoting personalised nature of deals.

Engage Awards 2014 index

Marketing Week Engage Awards 2014 picture gallery

Fri, 27 Jun 2014 | By Branwell Johnson

See pictures of all the winners at the Marketing Week Engage Awards 2014.

Marmite brand of the year

Marmite claims Brand of the Year at Marketing Week Engage Awards

Fri, 27 Jun 2014 | By Branwell Johnson

Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.

Wonga

Payday loan price comparison website to be created

Wed, 11 Jun 2014 | By Lara O'Reilly

Payday lending regulator says typical payday loan customer could save up to £60 per year were the market more competitive.

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Tesco looks to stand out with crowd-sourced current account

Tue, 10 Jun 2014 | By Russell Parsons

Decision to reward account holders with Clubcard points aimed at boosting loyalty of supermarket’s customers.  

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Lloyds brings in Ogilvy’s Ros King in new marcomms director role

Mon, 9 Jun 2014 | By Russell Parsons

Former Ogilvy and JWT executive takes on group director of marketing communications job. 

TSB

Brand Audit: TSB

Thu, 5 Jun 2014 | By Russell Parsons

Despite an unconventional start, the TSB brand is enjoying brand equity levels more established rivals would love. 

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