Building society aims to be the “major, credible, trusted, full service rival to the established bank brands”.
New chairman Andy Haste axes grandparent puppet brand ambassadors as he looks to ‘repair’ the controversial lender.
Insurer says it underestimated the impact TV ads had on sales.
Company drops Direct from name and introduces new logo to usher in new marketing approach.
Bank to install Space Invader-themed cash machines at railway stations.
Seven in ten companies planning to increase marketing teams are focusing on young talent, report finds.
Transparency and trust are top of people’s priority list for customer service.
Customer service is not improving across financial services, telecoms and retail despite considerable investment.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.