Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
National ad campaigns planned for funeral and insurance businesses as Richard Pennycook confirmed as permanent CEO.
Bank continues recuperation in wake of financial problems and staff scandals.
Payment firm developing customer relationship tool for sports and leisure brands.
She will lead workspace provider’s global marketing efforts.
Move an attempt to “reconnect with heritage” in Scotland.
Transparency and trust are top of people’s priority list for customer service.
Customer service is not improving across financial services, telecoms and retail despite considerable investment.
An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
Forget ‘Brand Britain’ and focus on the future of Scottish brands.
The 40-year veteran of business talks about common sense marketing, using a blend of art and science and why staying at IBM for 30 years was a good thing.