Financial Marketing News | Marketing Week

Skip to main content
Skip to navigation

Friday, 25 May 2012

RSS feed for news

Barclaycard reviews Freedom reward scheme

Tue, 22 May 2012 | By Rosie Baker

Barclaycard is reviewing its Freedom loyalty programme in a move that could see the scheme scrapped after just two years.
World’s most valuable brands by sector

Tue, 22 May 2012 | By Russell Parsons

The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
Facebook more valuable than McDonald’s

Fri, 18 May 2012 | By Lara O'Reilly

World’s largest social network’s $104bn IPO makes it more valuable than the fast food chain, Kraft and Disney.
GM pulls Facebook ads

Wed, 16 May 2012 | By Russell Parsons

Vauxhall owner said to have concluded that social network has little impact on purchases.
Hiscox drafts British film elite for TV push Video

Fri, 11 May 2012 | By Russell Parsons

Specialist insurer returns to TV after 4 years with ad directed by “Tinker, Tailor, Soldier, Spy” director and voiced by Sherlock star Benedict Cumberbatch.
MasterCard readies e-wallet services

Tue, 8 May 2012 | By Sebastian Joseph

MasterCard is developing a digital payment tool designed to connect digital wallets from other brands into one ‘simple’ system.
Public apathetic towards contactless payment

Fri, 4 May 2012 | By Branwell Johnson

The public are not yet convinced of the benefits of contactless payment cards but smartphone users are keen for mobile payments, says Mintel Research.
Facebook readies marketing roadshow for IPO

Wed, 2 May 2012 | By Sebastian Joseph

Facebook to begin marketing its initial public offering to investors as soon as next week ahead of the company’s float on the stock market on 18 May.
HSBC restructures marketing divisions

Wed, 2 May 2012 | By Rosie Baker

HSBC is overhauling its marketing team as part of the previously announced business review that will see 2,200 jobs cut.
WPP: ‘Marketers are committed to brand building’

Fri, 27 Apr 2012 | By Russell Parsons

Marketing services group says 7.6% first quarter revenue increase shows companies’ faith in marketing.
O2 launches Wallet app Video

Thu, 26 Apr 2012 | By Russell Parsons

Mobile company launches mobile payment app to exploit fast growing m-commerce market.
Marketers’ confidence up but budgets flat

Thu, 19 Apr 2012 | By Russell Parsons

Marketing budgets lagged behind confidence in the first quarter as marketers adopted a cautious approach, according to the Bellwether report.
Co-op short-term profit hit by promotions

Thu, 29 Mar 2012 | By Rosie Baker

The Co-op says it is its ‘duty’ to provide more discounts for customers in response to economic uncertainty, despite impact on profit.
PayPal launches rival mobile payment service to Square

Fri, 16 Mar 2012 | By Lara O'Reilly

EBay-owned company targets small businesses with mobile phone credit card reader.
Ad spend forecast downgraded for 2012

Wed, 14 Mar 2012 | By Lara O'Reilly

Ad expenditure yearly growth less than previously expected due to a slump in print spend.
Senior Lloyds marketer Clift leaves

Thu, 1 Mar 2012 | By Russell Parsons

One of Lloyds Banking Group’s most senior marketers, Joe Clift, has left the company after almost three years.
Vodafone and Visa forge NFC partnership

Mon, 27 Feb 2012 | By Lara O'Reilly

MWC: Vodafone announces largest global mobile wallet tie-up.
Marketers eye growth as key economies grow

Thu, 23 Feb 2012 | By Russell Parsons

Improving economic conditions are encouraging marketers to spend again.
Barclays launches money transfer app

Thu, 16 Feb 2012 | By Rosie Baker

Customers can transfer money using a mobile app in a move that Barclays claims will “revolutionise” UK banking.
MasterCard renews UEFA Champions League deal

Mon, 13 Feb 2012 | By Sebastian Joseph

MasterCard is to seek cross-promotions with other brands as it renews its deal as official partner of the UEFA Champions League.