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Latest News
Reckitt Benckiser to invest an additional £100m in brand building
RB has outlined a restructure and new strategic direction to “to fuel reinvestment into brand equity” including sharpening its promotional strategy.
Reckitt Benckiser exceeds expectations
Cillit Bang and Nurofen owner reports higher than expected sales on the back of increased marketing spend and sets out growth strategy for emerging markets.
Reckitt Benckiser moves into social commerce
Reckitt Benckiser is making its first move into f-commerce by making a new Cillit bang product available exclusively via Facebook.
Trends
Diverged traffic signals split in role of the web
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Special Reports
Reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
Human face of brands receives an e-makeover
Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix.Ross Webster: Managing director of sales, European markets, The Weather ChannelDermot Ryan: Joint director, electronic, ’cigarette’ brand E-LitesSarah Hurle: Customer marketing manager, UnileverAimee ...
Opinion
In-Depth
Brands who entrust their precious business to others
The brand is your baby - what happens when you hand control of your most precious asset to outsiders?
Brand marketing plugs the public service gap
The brands that are stepping up to provide public service in the face of government cuts.
