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Latest News
Dave Lewis promoted as Banga leaves Unilever
Unilever president of global foods, home and personal care Vindi Banga is to leave the fmcg company.
In-Depth
Voicing your ethical stance
A green glow underneath the golden arches logo outside McDonald’s European restaurants is supposed to promote that the fast-food chain is an eco-friendly company. But is this enough to convince consumers that it is a sustainable brand?
Putting a new face on your brand
Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
Trends
Shift in values turns spotlight on pretenders
A shift in consumer attitudes means many major brands no longer justify a premium status, opening the way for smaller players to take the lead.
Even negative views improve brand image
Brands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
Opinion
A new weapon in the battle for recognition
If you haven’t already seen Deutsche Bank’s research note published on Monday then it really is worth a look. It’s not often that these dry but instructive documents make for a marketer’s dream read but this one truly does.
Be nice to marketing head hunters
My phone has been red hot this week with calls from headhunters. Sadly, they weren’t offering me the job of a lifetime but were seeking my help and advice on other people.
Special Report
The real-time thing
As brands take advantage of online tools to carry out quantitative and qualitative research, Joe Fernandez discovers this technology not only provides real-time insights, but costs less than traditional methods
Brands
Bulldog launches Fairtrade skincare for men
Bulldog, natural skincare brand for men, is launching a range of Fairtrade products.
Sensodyne returns to TV
GlaxoSmithKline is set to launch a TV campaign for its Sensodyne oral health care brand.
PepsiCo plans health drive
PepsiCo is planning a $30bn (£19m) push to drive the healthier foods in its portfolio according to reports.
