King of shaves sexes up shaving
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King of Shaves, the men’s shaving brand, has released a viral video that shows a scantiy clad woman shaving a man. Watch it in full here.
The company is looking to reinvigorate the “functional” sector and make it sexier.
Will King, founder of King of Shaves, says: “We want to push the sector reset button and make shaving desirable and sexy rather than functional.”
The brand hopes to emulate the success of Unilever owned male grooming brand Lynx has had with its Lynx Effect campaign.
King claims that the brand can be more “flexible” in its marketing than rivals Gillette and Wilkinson Sword because of its challenger status.
He adds it will look to take the campaign to traditional media channels including television, press and cinema ads.
“It’s a space the competition can’t or won’t go into because it doesn’t fit with their brands but we can do it in a tongue in cheek way.”
Readers' comments (4)
Anonymous | Wed, 23 Jun 2010 8:13 pm
A waste of money. Your " Potato Peeler " is the worst razor on the market.
Used it once and had cuts all over my face.
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Will King | Mon, 28 Jun 2010 12:30 pm
Well, many - millions in fact - would disagree. I'm interested to learn more - you can get in touch with me via Twitter @KongofShaves. Will King
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Will King | Thu, 1 Jul 2010 11:13 am
just seen incorrect twitter address above, should be @kingofshaves - obviously! will 'type slower' next time.
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Anonymous | Tue, 6 Jul 2010 10:55 am
I like the Azor, it uses less parts than a Fusion, and the shave (IMHO) is as good.
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