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P&G restructures marcomms
The firm is bringing communications closer to global brand marketing under its global marketing chief Marc Pritchard.
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Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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Unilever: 'Mobile the enabler of our comms model'
FMCG giant’s director of global media innovation Jay Altschuler says its next $1bn brand could be created on mobile.
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Wahaca launches branded FMCG range
Masterchef winner’s Mexican restaurant chain Wahaca launches supermarket range.
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Gillette kicks off Olympics coaching campaign
Procter & Gamble-owned brand is supporting grassroots coaching through offering grants to new and existing coaches.
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Mars signs Eva Longoria for global ad push Video
Desperate Housewives star to front global advertising campaign for Sheba brand.
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Welsh rugby stars likely for Dove Men ads
Dove Men+Care extends partnership with Welsh Rugby Union in a move that could see national players including Shane Williams star in ads.
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Pizza Express rebrands FMCG range
The pizza restaurant chain is rolling out its new brand identity across its range of supermarket products.
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King of Shaves launches subscription model
King of Shaves is looking to direct selling channels as a way of building the brand’s connection with consumers.
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Unilever plans corporate sustainability ads
Unilever is to launch the first campaign under its corporate brand to promote its approach to sustainability.
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Unilever: 'Sustainability marketing is biggest challenge'
Changing consumer behaviour is the main marketing challenge Unilever faces, according to CMO Keith Weed.
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Q&A: SCA president of global hygiene Christoph Michalski
Christoph Michalski talks about marketing its products - including Bodyform, Plenty and Cushelle in the UK - in 100 markets around the world, as well as SCA as a corporate brand.
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‘Ageing marketers risk being out of touch’
Senior marketers that started their careers before digital need to work harder than younger colleagues, according to the top marketer at Velvet and Bodyform owner SCA.
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Global Ethics readies festival event
Global Ethics, which owns the One Water and One Good Egg brands, is to ramp up its event based marketing to drive awareness and sales.
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P&G marks 100 days to Olympics Video
P&G marks 100 days with simultaneous global roll out of Olympic ad campaign.
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Weather gives retailers boost in March
Sales growth improved in March but the British Retail Consortium warns that trading will remain difficult.
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Unilever to crowdsource sustainability
Unilever is hosting an online event to crowdsource ideas for more sustainable marketing, production and sourcing.
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P&G plans upsurge in Games-led marketing
Duracell and Gillette in line for Games-themed marketing campaigns.
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Pampers launches ‘Little Athletes’ campaign
Brand ambassador Paula Radcliffe to front Pampers’ Olympics campaign.
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Duracell Bunny finds his voice
P&G is giving its Duracell Bunny brand character a voice via social media after 39 years.
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Braun unveils Jenna Randall campaign
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Virgin Atlantic launches first red lipstick
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Andrex rolls out bamboo toilet tissue
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Brands bypass retailers to get shopping data
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P&G reveals major digital Olympic campaign
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P&G cuts $1bn from marketing costs
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Dove launches interactive tweet campaign
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Reckitt Benckiser to invest an additional £100m in brand building
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Reckitt Benckiser moves into social commerce
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Own label copycat brands face EU scrutiny
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SureMen launches interactive game
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P&G readies 175-year birthday campaign
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Pandas get the ‘Lynx Effect’
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Unilever integrates outdoor and mobile in UK pilot
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‘Marketers are now curators of brands’
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Tesco sets up charity to drive new brand
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Skyn makes global ad debut
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Reckitt Benckiser exceeds expectations
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Unilever: “Marketing needs to be noble again”
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Unilever readies new customer insight panel