Profile: Jeremy Gilley

The man marketing world peace

P&G launches multi-brand promotion

Procter and Gamble is launching a multi-brand promotion designed to boost trial of its brands.


The “multi-brand commercial initiative” offers consumers a £5 reward coupon when they spend £10 on selected P&G brands including Bold, Flash and Lenor.

The FMCG manufacturer says that cross product promotion encourages consumer trial of new products and brands, and helps consumers save money.

The promotion will be supported with television, press, direct mail and online advertising and the £5 “piggy bank” logo will appear on participating brands’ packaging.

The promotion will run until the end of January.

The other brands included in the promotion are: Ariel Stain Remover, Pantene, Nice ’n Easy, Pampers, Fairy, Tampax, Always, Febreze and Herbal Essences.

Shoppers can claim their £5 voucher via the website

P&G increased its marketing spend to £195m last year making it the biggest-spending advertiser in 2010.

Readers' comments (5)

  • A very smart-move by P&G is these tough times, only suprise is that it's not been done before on this scale. But well done P&G

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  • ive tried to log onto fantasticsavings web site and it keeps coming up server unavailable, i work for wilkinson and i need the details of how it works and also to get my vouchers, please help

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  • I have just tried to log into the Fantastic Savings web site but a message pops up saying that this site is not available, please advise.

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  • To all those trying to work out how to claim you need to go to the following website
    (found through googling "bold fantastic savings website") - anyway you need to register, then click on claim now, select supermarket choice, then chose vouchers for products to the value of £5 (eg £2 off fairly dishwaher tablets, £0.50 off fairy washing up liquid etc). You then get a registration number, which you are meant to print off (although the claim form is nothing more than a screen shot as far as I can tell), send this off with your receipt and hopefully get the chosen vouchers back. Obviously the first flaw is the advertised website being wrong, but after that it seems a bit confusing but workoutable! Lets hope the delivery of the vouchers works after all the effort you have to go to!

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  • To everyone trying the advertised webpage to try to claim, by googling I discover the site you really need to go to is:

    there you need to register, then select claim now. You will be asked to say which supermarket chain you intend to use your coupons at, then select from products shown which coupons you want up to the value of £5 (ie £2 off fairy dishwasher tablets, £0.50 off fairy washing up liquid etc). You will then be given a registration number and be asked to print off a claim form (which is essentially only a screen shot of that instruction page) - which we are then asked to send off with your receipt, in order to get the coupons sent to us. Aside from the wrong website address the rest seems fairly simple but I dont have my coupons yet so we shall see!

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