Reckitt Benckiser promotes Thomas and integrates marketing
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Reckitt Benckiser, which owns Vanish, Clearasil and Dettol, has brought its household, personal care and healthcare marketing teams together under one marketing director.
The combined department will be headed up by Stefan Gaa, the current healthcare marketing director and include a team of 70 marketers.
The changes follow Phil Thomas’s promotion from UK marketing director of household & personal care to the position of global category director for the global surface care division, which includes cleaning brand Cillit Bang.
Gaa will take responsibility for the strategic planning and execution of marketing for the RB UK portfolio.
Gaa was previously the marketing director for RB in India and before that the global marketing manager for its dishwasher detergent brand Finish.
RB hopes that the restructure will cement “closer working across the brand teams”.
The changes are effective as of Monday (19 July).
The FMCG manufacturer integrated its businesses in April, following an announcement in December. RB UK is headed up by former general manager of RB Healthcare Camillo Pane.
Gaa says: “RB UK has a reputation for innovative, effective marketing, and combining the teams brings this talent together adding to the flexibility and creativity we will be able to harness across the brands.”
YouGov Insight:
· Over three quarters (78%) of UK consumers buy their non-prescribed medicines from supermarkets.
· 34% of respondents purchase non-prescription medicines as part of their weekly shop.
· 39% of UK consumers say that when buying pain killers such as paracetamol or aspirin they look for the cheapest product, although over a quarter (26%) tend to opt for a ‘well known brand’.
· Only 2% of respondents currently buy most of their medicines or healthcare treatments over the internet, while an additional 11% of consumers say that they only buy a ‘few’ products online.
· The majority of UK adults (66%) has never purchased treatments online and says they are unlikely to ever do so.
