Tactics
-
Vouchers: reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
-
How multiple messages catch the mind's eye
Marketers are using digital technology, customer insight and precision targeting techniques to get the maximum out of their point of sale activity.
-
Human face of brands receives an e-makeover
Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix.Ross Webster: Managing director of sales, European markets, The Weather ChannelDermot Ryan: Joint director, electronic, ’cigarette’ brand E-LitesSarah Hurle: Customer marketing manager, UnileverAimee ...
-
The real-time thing
As brands take advantage of online tools to carry out quantitative and qualitative research, Joe Fernandez discovers this technology not only provides real-time insights, but costs less than traditional methods