Walkers to launch Stephen Fry crisps for Comic Relief
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Jimmy Carr and Stephen Fry have lent their names to a range of Walkers crisps being launched for Comic Relief.
The range includes four flavours with names inspired by the comedians.
Al Murray and Frank Skinner are also featured.
The flavours are: Stephen Fry Up, Steak And Al Pie, Frank Roast Dinner and Walkers Jimmy Con-Carne.
The public is invited to vote for their favourite flavour and Walkers is donating 5p from each pack to Comic Relief.
The comedians will appear on packaging for the crisp range and in a television advertising campaign.
YouGov Insight:
UK Eating Habits
· At present, only 10% of UK adults claim that they are influenced in what they eat by government healthy eating campaigns.
· Celebrity and media influence is more considerable, with 1 in 5 influenced in their food choices by TV documentaries, while 31% look to cookery programs for ideas on what to eat.
· The overriding factor in UK dietary habits appears to be friends and family with 39% citing the advice of a friend or loved one as having the most influence on what they eat.
· 1 in 3 UK adults believe that there is a lot of fuss about what you can and can’t eat these days, while 15% of UK adults say that they feel that they are on a perpetual diet.
· The majority of UK adults (66%) has never purchased treatments online and says they are unlikely to ever do so.
Click herefor more information on this YouGov market report
