Kingsmill launches ‘Great White’ loaf to challenge the ‘very negative’ story around white bread.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
McDonald’s launches long-term campaign to offer free fruit to kids on the first Friday of every month.
AB InBev unveils Cubanisto brand to rival the dominance of Heineken’s tequila-flavoured beer.
Controversy around the ad’s apparent drug references lifts purchase intent by 15.3 per cent, according to research.
McDonald’s to ramp up tech use to overhaul customer interactions.
Brands that behave like humans fair better with consumers, according to new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Millennials “expect brands to live in the same world they live in, speak the same language about the same…