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How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

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Top Jobs

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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Whitbread launches Whitbread Inns gastro pub brand

Thu, 21 Aug 2014 | By Sebastian Joseph

Whitbread Inns gastro pub brand the first to adopt the company’s corporate name.

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Hovis marketing chief departs amid push to strengthen the brand

Wed, 20 Aug 2014 | By Sebastian Joseph

Move comes just five months after the business was spun off from Premier Foods.

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Heineken to increase marketing to quicken ‘strong’ Western Europe growth

Wed, 20 Aug 2014 | By Sebastian Joseph

Current fiscal year marketing spend to beat last. 

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014 | By Sebastian Joseph

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

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Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014 | By Sebastian Joseph

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.

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Early England World Cup exit blamed for ‘lacklustre’ £30,000 summer beer sales rise

Fri, 15 Aug 2014 | By Sebastian Joseph

But Budweiser and Heineken register strong uplifts in key trading period, finds industry data.

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