The thinking behind becoming LFC’s ‘Official Training Food partner’.
Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.
Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.
Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia.
Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.
Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
Brands that behave like humans fair better with consumers, according to new research.
Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?