Profile: Jeremy Gilley

The man marketing world peace

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Dieters trying technology to help lose weight

9 January 2014 | By Lou Cooper

Dieting in January often follows Christmas excess but new research shows that technology has transformed losing weight into far more than a New Year’s ritual, while newer slimming plans such as the 5:2 diet are on the up.

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Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.

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Ruth Mortimer

What will be the ‘shift moment’ in your industry?

Wed, 26 Mar 2014 | By Ruth Mortimer

When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over… 

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London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

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Smirnoff’s bold plan to make vodka ‘inclusive’ not ‘exclusive’ Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Smirnoff returns with global push poking fun at rivals putting history over style.

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Unilever launches £13m Magnum campaign to celebrate 25th anniversary Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Unilever unveils biggest marketing push for flagship ice-cream brand.

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YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.

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Coke deflects concerns about World Cup ambush marketing

Tue, 8 Apr 2014 | By Lara O'Reilly

European VP of marketing says its choice to promote ‘human’ stories rather than use big stars will prove it has done ‘the right thing’.

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Food maker launches first national campaign targeting British Muslims Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Company attempts to capitalise on the multi-billion pound Muslim market.

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Diageo ties with David Beckham for new scotch whisky brand

Tue, 8 Apr 2014 | By Sebastian Joseph

Former footballer and model joins rapper Puff Daddy in working with the drinkers maker.

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Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

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