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How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

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Top Jobs

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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Latest News

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Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014 | By Sarah Vizard

Walkers turns three London bus stops into Twitter vending machines.

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Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.

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Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014 | By Lara O'Reilly

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

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Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014 | By Sarah Vizard

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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Whitbread launches Whitbread Inns gastro pub brand

Thu, 21 Aug 2014 | By Sebastian Joseph

Whitbread Inns gastro pub brand the first to adopt the company’s corporate name.

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