McVitie’s £12m advertising campaign prepped alongside savoury biscuits rebrand.
Brand moves away from product-led activity to focus on charitable work.
PepsiCo to create radio show online to encourage people to eat porridge.
‘Let there be beer’ ad promotes beer as key to social success, ad watchdog says.
CMA Summit 2013: Jonathan Mildenhall says Coca-Cola will also increase collaboration with content creators outside the marketing industry.
Pernod Ricard to increase marketing spend for Cuban rum brand to extend 2013 sales momentum.
Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.
An exclusive study outlines the essential changes marketers must make to stay ahead for 2020 and beyond.
The brands whose secret weapon is being average.
Three of the world’s biggest brands are going back to their beginnings. Unilever, Coca-Cola and Procter…