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Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Johnnie Walker event

Getting permanent value out of temporary spaces

Wed, 1 Oct 2014 | By Lucy Tesseras

Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.

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Health and taste to shape snacking trends for food marketers

Tue, 30 Sep 2014 | By Sebastian Joseph

Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.

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Heineken primes native mobile ads after 23% brand awareness spike

Tue, 30 Sep 2014 | By Sebastian Joseph

Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump

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Mondelez names former PepsiCo marketer as Northern European boss

Mon, 29 Sep 2014 | By Sebastian Joseph

Appointment is the latest move in the company’s transition to a region-led operating model.

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Starbucks launches first global brand campaign Video

Mon, 29 Sep 2014 | By Sebastian Joseph

Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.

Mars

Mars UK marketing veteran becomes global president in leadership shakeup

Fri, 26 Sep 2014 | By Lara O'Reilly

UK president Fiona Dawson promoted, while CMO Bruce McColl made member of leadership team and chief customer officer appointed.

Oreo

Mondelez promotes marketer Dana Anderson to CMO

Thu, 25 Sep 2014 | By Lara O'Reilly

Cadbury owner u-turns on decision to scrap CMO role just two months after overall marketing responsibility was handed to its chief growth officer.

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Grant’s whisky ditches product-led marketing for shot into digital Video

Thu, 25 Sep 2014 | By Sebastian Joseph

Shift comes as owner William Grant & Sons plans to reframe its brands for millennials.

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