Brewer recruits celebrity infleuncers including Alex James and Colin Murray to front content charge.
Jennifer Woolford will replace former Innocent marketer as UK marketing director.
Smaller pubs and bars to be rewarded for selling across the Heineken range in the UK.
Galaxy to launch special edition packs to promote charity tie-up.
General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.
KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?