Marketing boss outlines pan to harness the power of user-generated content to boost customer engagement.
Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.
Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump
Appointment is the latest move in the company’s transition to a region-led operating model.
Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.
UK president Fiona Dawson promoted, while CMO Bruce McColl made member of leadership team and chief customer officer appointed.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.