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Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Food labels 900 550

Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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Top Jobs

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

kipling

Premier Foods to double marketing spend to spur sales

Tue, 22 Jul 2014 | By Sarah Vizard

Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.

KFC Rodeo ad

KFC fires starting gun on more ‘emotional’ ad approach Video

Mon, 21 Jul 2014 | By Lara O'Reilly

Latest campaign tells the story of a modern day cowboy and his son to promote Great American Bites range.

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British Gas snares Birds Eye marketing chief Jobling to lead brand strategy

Fri, 18 Jul 2014 | By Sebastian Joseph

Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.

Share a Coke 2014

Share a Coke marketing returns with bigger push Video

Thu, 17 Jul 2014 | By Lara O'Reilly

Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.

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Pernod Ricard slams Portman Group for ‘sledgehammer’ ad rule warning

Thu, 17 Jul 2014 | By Sebastian Joseph

Drinks maker to change labelling on Pernod bottles after trade body rules they breached ad rules.

money

Demand for brand awareness campaigns spurs marketing budgets in 2014

Thu, 17 Jul 2014 | By Sebastian Joseph

2014 marketing budgets set higher as brands invest in brand awareness initiatives.

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