Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.
Carlsberg implements platform that lets brand teams create state-of-the-art responsive websites “almost” by clicking a button.
Coke to introduce front-of-pack traffic light labelling across all products sold in GB next year, after consulting consumers.
Cadbury registers new biscuit brands ahead of possible innovation charge on the category.
GB marketing boss insists ‘consumers will love Life’ as outdoor, digital and press ads roll out.
Pernod Ricard hints at upcoming marketing drives for the luxury and digital channels.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .