Heineken to work with start-ups on services that fuel efforts to create utility-based services.
Pepsi True to be launched on the online retailer later this month.
Mondelez agrees to ‘substantial global advertising” commitment with Google to increase ROI.
Whisky brand to fund social enterprises.
Heinz says overhaul will accelerate “content-led activation’ on the social network.
Marketing boss outlines plan to harness the power of user-generated content to boost customer engagement.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.