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Little Chef breakfast

Rise and shine it’s breakfast time

Wed, 5 Jun 2013 | By Jonathan Bacon

Lifestyle changes and new products on offer at high street food outlets are changing the breakfast-eating habits of Brits.

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Live in the moment

30 May 2013 | By Lucy Tesseras

Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.

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The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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Comeback brands: Raising the dead

4 April 2013 | By Jonathan Bacon

What are the marketing skills needed to revive long dormant brands?

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Little Chef suitors should do their research

Wed, 12 Jun 2013

Market research suggests the restaurant brand isn’t necessarily doomed.

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Mud, guitars and family estate cars

13 June 2013 | By Lou Cooper

Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend. 

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McDonald's

McDonald’s preps first app marketing for smoothie launch

Wed, 12 Jun 2013 | By Rosie Baker

In app game offers chance to win free voucher to trial iced fruit smoothies.

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Britvic AG Barr merger moves closer

Tue, 11 Jun 2013 | By Russell Parsons

Competition Commission gives provisional go-ahead but Britvic casts doubt on deal.  

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Stella Artois Cidre runs weather-activated ads

Tue, 11 Jun 2013 | By Sebastian Joseph

AB Inbev to expand weather-activated ads to other brands if Stella Artois Cidre effort is successful.

Flora

Flora plots ads after formulation u-turn

Mon, 10 Jun 2013 | By Rosie Baker

Brand to revert to original taste after consumer backlash.

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Drinks giants shake-up premixed cocktail market with premium drive

Mon, 10 Jun 2013 | By Sebastian Joseph

Premixed cocktails push designed to shed category of its binge-drinking image.

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Pernod Ricard takes pregnancy logo scheme global

Fri, 7 Jun 2013 | By Sebastian Joseph

Business says the move aims to “unambiguously” inform women worldwide not to drink when pregnant.

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Peroni launches online content hub

Fri, 7 Jun 2013 | By Sebastian Joseph

Premium beer brand unveils editorial platform to showcase its Italian heritage. 

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