AB InBev names senior European head, Steve McAllister, to replace Inge Plochaet.
Vodka brand introduces strapline “Filter the unnecessary. Keep the good stuff”.
Global alliance of world’s biggest food and drink brands extend voluntary commitments.
Campaign celebrates brand’s 50th anniversary with new strapline ‘Everybody loves Homepride’.
Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.