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The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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Comeback brands: Raising the dead

4 April 2013 | By Jonathan Bacon

What are the marketing skills needed to revive long dormant brands?

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Young marketers: Budding talents pushing for progress

28 March 2013 | By Jonathan Bacon

Ambitious young marketers are rising to senior roles with the aim of effecting change.

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A reputation in tatters

14 March 2013 | By Mindi Chahal

The marketer’s challenge - how to restore trust in the food industry.

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China's influence is finally upon us

25 April 2013 | By Mark Ritson

‘China is a demanding market and more and more customisation is being required to win there’

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Brands fight turf war in field of retail-side training

29 November 2012 | By Lucy Fisher

Marketers’ new weapon of choice is state-of-the-art training techniques for retail partners as companies jostle to make their brand top dog in the sales stakes

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Pepsi Britvic

Pepsi plots major brand push for leisure channels

Wed, 15 May 2013 | By Russell Parsons

Softs drinks maker readies bid to extend lead over Coke in leisure channels with major digital and music push.

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McDonald’s opens up farms to drive provenance message

Fri, 10 May 2013 | By Sebastian Joseph

Campaign aims to highlight the provenance behind products including the Big Mac.

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Coca-Cola to stop advertising to under-12s

Thu, 9 May 2013 | By Russell Parsons

Global pledge part of initiative to tackle obesity and offset criticism from health bodies.

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Soft drinks industry vows to be more proactive to ward off criticism

Wed, 8 May 2013 | By Lara O'Reilly

Soft drinks companies and BDSA harmony over seeding positive stories, rather than just reacting to criticism.

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Premier Foods hires former SABMiller marketer to boost brands

Tue, 7 May 2013 | By Sebastian Joseph

Hovis and Mr Kipling owner hires Pam Powell.

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Mountain Dew drops Lil Wayne for 'offensive' lyrics

Tue, 7 May 2013 | By Lara O'Reilly

Move to sever ties with rapper comes days after brand dropped ad by Tyler the Creator for portraying racial stereotypes and violence towards women.

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Diageo names marketer Menezes as CEO

Tue, 7 May 2013 | By Sebastian Joseph

Johnnie Walker and Smirnoff owner to replace Paul Walsh with Ivan Menezes

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