Jonathan Gatward to take on newly created global category and capability director role.
Campaign introduces the strapline ‘Here’s to what matters’.
Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.
Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.
McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Diageo rapped for implying alcohol is capable of changing mood.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?