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Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

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Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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Jägermeister ad banned for toasting ‘irresponsible’ behaviour Video

Wed, 30 Jul 2014 | By Sebastian Joseph

Jägermeister’s plan to build the brand around friendship handed setback following decision.

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Domino’s personalises site to be ‘true digital retailer of food’

Tue, 29 Jul 2014 | By Sebastian Joseph

Domino’s to focus upcoming marketing plans on increasing order size.

Britvic brands

Britvic moves GB marketing chief to global role

Fri, 25 Jul 2014 | By Russell Parsons

Jonathan Gatward to take on newly created global category and capability director role. 

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McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.

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Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.

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Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

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McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

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