Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Pernod Ricard says move will create ‘some shortfall’ in headcount.
Walkers turns three London bus stops into Twitter vending machines.
Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.
Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.
South Africa MD will replace Riley as drinks maker merges marketing and commercial.
Pubs need to become ‘super pubs’ to survive, according to new research.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?