Mary Beth West’s marketing responsibilities will be passed to Mark Clouse.
Study finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago.
Success provides confidence to be more experimental in marketing McVitie’s brands.
13.5 per cent UK sales increase attributed to promotions and ads around the two events.
Drinks maker hails procurement success for more efficient media and mix.
Facebook’s EMEA boss will become a non-executive director of the Guinness maker.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?