McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Diageo rapped for implying alcohol is capable of changing mood.
A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.
Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.
Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.
Latest campaign tells the story of a modern day cowboy and his son to promote Great American Bites range.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?