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Latest News
Heineken to use James Bond to stir the digital conversation
Daniel Craig’s James Bond will front the next phase of Heineken’s ‘Open Your World’ campaign, as part of the beer brand’s long-standing tie-up with the movie franchise.
Greggs eyes loyalty scheme
Greggs is mulling the launch of its first loyalty scheme as it looks to build on recent sales success.
Jennifer Saunders stars in debut campaign for Philadelphia with Cadbury
Kraft is to launch a marketing campaign for its new chilled chocolate spread in a bid to “playfully” address the early scepticism directed at the new variant.
Trends
Quality quest keeps coffee sector full of beans
Despite the economic squeeze, research shows the trend for a daily coffee shot remains strong and it even set to grow, while the growing cafe culture is boosting people’s desire for quality roasts and affecting their at-home coffee drinking habits.
Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
Special Reports
Human face of brands receives an e-makeover
Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix.Ross Webster: Managing director of sales, European markets, The Weather ChannelDermot Ryan: Joint director, electronic, ’cigarette’ brand E-LitesSarah Hurle: Customer marketing manager, UnileverAimee ...
Brands
When branded content goes wrong
Click here to read the cover story relating to this ’The new entertainers’ Click here to find out how Lovefilm became a moviegoers¹ Mecca
A taste for low-calorie pizzas
Eating pizza as part of a calorie-controlled diet was not a familiar concept until Pizza Express came up with the Leggara range.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Brands and bands make music festival experience
To get the most out of festival sponsorship, brands need to create experiences that enhance each individual fan’s enjoyment of the event.
