Breaking News
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Pret aims to replicate in-store service with mobile site
Site to deliver contextual experience based on device, location and time of day.
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Subway targets families to broaden brand appeal
Tie-up with Monsters University and overhaul of menu to highlight healthy options.
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Coke coconut water brand takes on Vita Coco with biggest ever campaign
ZICO signs Jessie Ware as brand ambassador as it looks to grow in £100m coconut water category.
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Metcalfe's Food readies 'aggressive' push for popcorn brand
Skinny Topcorn popcorn brand is on the hunt for its first brand ambassador to give it mainstream appeal.
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Dairy Crest revives 80s Buttermen for Country Life brand
Animated Buttermen make a return to its advertising after a 12-year absence, taking over from John Lydon.
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Q&A: Ian Cranna, Starbucks
Ahead of his conference presentation at Marketing Week Live, Ian Cranna, VP marketing and category at Starbucks UK gives his pointers for staying ahead of the game in an increasingly global marketplace.
Trends
Rise and shine it’s breakfast time
Lifestyle changes and new products on offer at high street food outlets are changing the breakfast-eating habits of Brits.
Live in the moment
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Comeback brands: Raising the dead
What are the marketing skills needed to revive long dormant brands?
Top Jobs
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CRM Manager
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Senior Brand Manager - Corporate Affairs
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Marketing Executive
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Marketing Manager
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Business Development Manager – Real Estate
Berwin Leighton Paisner
Opinion
Little Chef suitors should do their research
Market research suggests the restaurant brand isn’t necessarily doomed.
Tactics
Mud, guitars and family estate cars
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
