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How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

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Kronenbourg recruits celebrity ‘men of character’ for online lifestyle series Video

Tue, 2 Sep 2014 | By Sebastian Joseph

Brewer recruits celebrity infleuncers including Alex James and Colin Murray to front content charge.

Mars

Mars promotes Thomas Delabriere to key developing markets role

Tue, 2 Sep 2014 | By Russell Parsons

Jennifer Woolford will replace former Innocent marketer as UK marketing director. 

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Heineken creates location-based loyalty scheme to drive on-trade sales

Tue, 2 Sep 2014 | By Sebastian Joseph

Smaller pubs and bars to be rewarded for selling across the Heineken range in the UK. 

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Mars strikes partnership with (RED) to make ‘real impact’ on HIV awareness Video

Tue, 2 Sep 2014 | By Sebastian Joseph

Galaxy to launch special edition packs to promote charity tie-up.

Haagen-Dazs

General Mills switches from volume-driven to brand-equity marketing Video

Mon, 1 Sep 2014 | By Sebastian Joseph

General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.

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KFC launches pulled chicken to exploit ‘fashionable’ street food trend

Mon, 1 Sep 2014 | By Sebastian Joseph

KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.

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Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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