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Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Food labels 900 550

Consumers confused over food labelling

20 March 2014 | By Lucy Tesseras

Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.

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Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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Latest News


British Gas snares Birds Eye marketing chief Jobling to lead brand strategy

Fri, 18 Jul 2014 | By Sebastian Joseph

Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.

Share a Coke 2014

Share a Coke marketing returns with bigger push Video

Thu, 17 Jul 2014 | By Lara O'Reilly

Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.


Pernod Ricard slams Portman Group for ‘sledgehammer’ ad rule warning

Thu, 17 Jul 2014 | By Sebastian Joseph

Drinks maker to change labelling on Pernod bottles after trade body rules they breached ad rules.


Demand for brand awareness campaigns spurs marketing budgets in 2014

Thu, 17 Jul 2014 | By Sebastian Joseph

2014 marketing budgets set higher as brands invest in brand awareness initiatives.


UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.


McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.


Sailor Jerry's owner bets on organic content to ‘unlock the power of recommendation’

Tue, 15 Jul 2014 | By Sebastian Joseph

Drinks maker reviews marketing mix to elevate the role of earned media above paid for channels.

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