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Latest News
Free swims campaign launched by Schweppes Abbey well
Coca-Cola has launched a new campaign for its bottled water brand, Schweppes Abbey Well.
Peparami and Branston dive into chilled food market
Peparami and Branston Pickle are partnering with savoury pastry brand Pork Farms to launch a range of co-branded chilled foods.
In-Depth
No longer the dumb waiter
A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.
Voicing your ethical stance
A green glow underneath the golden arches logo outside McDonald’s European restaurants is supposed to promote that the fast-food chain is an eco-friendly company. But is this enough to convince consumers that it is a sustainable brand?
Trends
Shift in values turns spotlight on pretenders
A shift in consumer attitudes means many major brands no longer justify a premium status, opening the way for smaller players to take the lead.
Ethical goods extend beyond costly coffee
The fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.
Opinion
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
Our ‘man on the inside’ provides a view from the top of the marketing tree
I read last week that Kettle Chips has been sold to US-based Diamond Foods for about £400m. I remember Kettle - the first “premium crisps” - emerging on the shelves many years ago and have always admired the brand.
Special Reports
How to keep your spirits upmarket
The owner of Courvoisier is using the cognac’s rich heritage, classy cocktails and a social network of rising stars across the UK to build the brand. By Joe Fernandez
Brands
Peparami and Branston dive into chilled food market
Peparami and Branston Pickle are partnering with savoury pastry brand Pork Farms to launch a range of co-branded chilled foods.
Food Standards Agency pushes for changes to baby formula ad rules
The Food Standards Agency and the Department of Health have published an independent review looking at the effectiveness of controls on the advertising of follow-on formula, calling for changes to the ways in which they are advertised.
