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Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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Mr Kipling

Premier Foods announces major restructure to focus on categories over brands

Wed, 17 Sep 2014 | By Lara O'Reilly

Bisto and Mr Kipling owner reorganises into three business units: grocery, sweet treats and international.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014 | By Branwell Johnson

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

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Guinness ‘on a quest’ for brand growth with craft variants Video

Mon, 15 Sep 2014 | By Sarah Vizard

Drinks maker commits to expand brand through innovation despite chequered history.

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Tesco to offer Clubcard points for recycling

Mon, 8 Sep 2014 | By Sarah Vizard

Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.

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Carlsberg to consolidate social media around branded sites

Fri, 5 Sep 2014 | By Sebastian Joseph

Carlsberg implements platform that lets brand teams create state-of-the-art responsive websites “almost” by clicking a button.

Food Label

Coke performs u-turn and embraces traffic light labelling scheme

Fri, 5 Sep 2014 | By Lara O'Reilly

Coke to introduce front-of-pack traffic light labelling across all products sold in GB next year, after consulting consumers.

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Mondelez mulls bid to double Cadbury biscuit lineup

Thu, 4 Sep 2014 | By Sebastian Joseph

Cadbury registers new biscuit brands ahead of possible innovation charge on the category.

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