AC/DC Back in Blanc with new wine business
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Australian rock band AC/DC are set to launch a new range of wines, with varieties named after their best-selling hits.
The wines, sourced from their native country, are being sold in partnership with New South Wales-based winery Warburn Estate.
The range includes “Back in Black Shiraz”, “Hells Bells Sauvignon Blanc”, “You Shook Me All Night Long Moscato” and “Highway To Hell Cabernet Sauvignon”.
As well as t-shirts, posters and the usual band paraphernalia, other official AC/DC merchandise also includes a limited edition Monopoly board game and cigarette rolling papers.
Steve Donohue, general manager of buying for the Woolworths Liquor Group, which will stock the wine across its Australian supermarkets, said it was a “no brainer” to strike up the deal.
He added: “This is a world wide phenomena and a first in the marketplace.”
AC/DC are not the first musicians to produce their own wines. The Rolling Stones, Motorhead, Whitesnake, Madonna, Barbra Streissand and KISS have all also entered the wine business in recent years.
Read our feature on the new trend of brands becoming involved in the entertainment industry
Readers' comments (4)
Neil Hopkins | Wed, 17 Aug 2011 11:00 am
Woah... This is brand extension gone bonkers.
It might be a money spinner, but I can't think of anything worse than AC/DC wine.
Wonder if it will leave you with a thumping headache...
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Nicko1810 | Wed, 17 Aug 2011 12:11 pm
Thank you… to the Marketing Week copywriters, I wasn’t aware that the Stones, Motorhead and Kiss had added their names to ‘fine-wine’ listings. Hope the Marketers at Warburn don’t use the Aussie rockers at promotional gigs, as they’ve all been dry for many years.
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Nicko1810 | Wed, 17 Aug 2011 12:23 pm
I agree Neil. I'm a fan... of AC/DC and wine but, I think the 'thumping' is only a fiscal aspiration. I wonder if they’ll produce £3 bottles for their target market.
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Anonymous | Wed, 17 Aug 2011 12:26 pm
Brilliant idea. Fans will lap it up . . . .
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