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Diageo hails marketing strategy for sales bump
Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.
Heineken to use James Bond to stir the digital conversation
Daniel Craig’s James Bond will front the next phase of Heineken’s ‘Open Your World’ campaign, as part of the beer brand’s long-standing tie-up with the movie franchise.
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Case study: Johnnie Walker
Click here to read the cover feature: why your brand should tap into the Brazilian marketThe issues
Trends
Brewing up new ideas to pull students back
Price, offers, marketing and the social experience can all play a part as pubs try to entice students back, but an emphasis on responsible drinking should also be included.
Do consumers care about calories?
Research commissioned by Marketing Week shows people welcome calorie and nutritional content on fast food good news for brands wanting to help stem ’the tide of obesity’. But their stance must be informative, not preachy.
Opinion
Brands
Diageo sponsors free London NYE travel
Diageo enlists Formula 1 driver Lewis Hamilton to promote its free travel drive.
Diageo embarks on major company overhaul
Diageo, the owner of the Smirnoff, Guiness and Johnnie Walker brands, is reviewing its operating model and has overhauled its international business to focus on growth in emerging markets.
