Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign.
The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH.
The “slow the pace” campaign pushes the beer as a drink to be savored slowly. The Madness ads follow activity that featured rocker Lemmy performing high-octane hit Ace of Spades”.
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