Chivas Regal banks on long-form content to resonate with young males

Luxury whiskey brand Chivas Regal has launched two Euro RSCG films focusing on “real friendship” as part of an integrated global campaign.

Directed by 2010 Academy Award winner, Joachim Black, the films will act as the online centrepiece to a campaign that spans TV, print, and social media.

Euro RSCG executive creative director Mick Mahoney says: “We’ve created a branded entertainment property that gives Chivas a lot of creative options and we’re incredibly excited and hugely ambitious for how we can develop it further in future campaigns.”

Visit Euro RSCG’s profile on Pitch to see some of the other work the agency has done this year.