Coke Zero introduces new strapline

The ad activity, which will run across TV, video-on-demand channels and on the Coke Zone website until early March, is targeted at the brand’s core audience of young men.

The ad, which was created by agency Ogilvy Brazil, shows a sports car driver break down along a deserted road. When he has his first sip of Coke Zero, a beautiful girl arrives with a toolkit to fix the car. When he takes his second sip another girl arrives.

Coke Zero says the aim of the ad is to position the brand as a “beacon of possibilities”.

Zoe Howorth, market activation director for Coca-Cola Great Britain, says: “This new TVC signals the start of what’s sure to be an exciting year for Coke Zero. The spot captures the essence of the brand as a beacon of possibilities, showing consumers that - just like the ‘Zero Sugar, Great Coke Taste’ Coke Zero offers - even the impossible can become a reality when you ‘Taste the Possibilities’ with Coke Zero.”