Burger King loses the Power
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Burger King marketing director Sarah Power is to leave the fast food chain.
Power joined Burger King four years ago taking on the marketing director role in 2008.
During her time at the fast-food outlet, she was responsible for the launch of both a value and premium food offering, and the introduction of its brand character “The King” to the UK last year.
It is not known if she has a job to go to.
The chain has reported sliding sales and profit in recent months in the ever competitive fast food market.
Burger King was bought by New York-based private equity group 3G Capital in September last year.
Power is the latest high profile marketer to leave the chain. In May, Burger King’s most senior European marketer David Kisilevsky left the fast food chain to join ad agency McCann Erickson. Global chief marketing officer Russ Klein also left at the end of 2009 and was replaced by Coca Cola marketer Natalia Franco in May 2010.
The chain has recently launched an iPhone app and standalone dessert bar, designed to broaden the appeal of the brand outside of its fast food restaurants.
Readers' comments (3)
Liam Duffy | Tue, 18 Jan 2011 1:26 pm
i really didnt like the king ads.. his plastic expressionless face gave me the creeps..
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Rebekah | Thu, 20 Jan 2011 0:32 am
I agree with Liam. I thought the campaign was terrible. Somehow along the way they forgot they were trying to get people in the store.
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Simon Wakefield | Fri, 21 Jan 2011 11:15 am
I think the brand has massive potential! The food tastes one hell of a lot better than the leading brand but theres a number of key issues that need to change to grab more market share...
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