First Cadbury Cocoa House to open in October
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Cadbury is poised to open the first of 50 branded high street cafés in October.
The venture will be called The Cadbury Cocoa House.
A spokeswoman for the venture says the retro ice cream parlour style cafe will be a blast of “British nostalgia” selling ice cream and cakes as well as Cadbury branded confectionary.
The first café will open in Bluewater shopping centre in Kent at the start of October.
Cadbury plans to open 50 branded cafes within five years and several London openings are planned next year.
The cafe venture operates under license from Cadbury, but is not directly funded by the British confectioner or its parent company Kraft.
Cadbury Cocoa House has appointed Focus PR to handle a social media campaign, in-store events and CSR initiatives for the venture.
Chief executive David Morris, says: “Cadbury Cocoa House is a destination, bringing a touch of affordable luxury and British nostalgia to the high street which, from its retro ice-cream parlour to traditional home-made afternoon tea, will take cues from the past as its inspiration for the future.
YouGov Insight:
Cadbury
· As of March 2010, 94% of consumers were aware of the takeover of Cadbury by Kraft.
· Of those who were aware of the takeover 5% said that they would boycott Cadbury as a result.
· In 2008, Cadbury pledged to invest £45 million over ten years to secure the sustainable future of cocoa farming in Ghana, India, Indonesia and the Caribbean.
· In March 2009, this pledge began to impact on its consumer marketing, with the company committing themselves to switch the supply of cocoa for its Cadbury Dairy Milk to 100% Fairtrade.
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