Innocent launches social recipe initiative
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Innocent has partnered with social movement We Are What We Do to create a limited edition smoothie.
The drink will be placed in the “Great Recipe Archive”, which will collect together family recipes and share them on a community site so that others can make them.
The community project aims to “bring recipes to life” through the stories behind family recipes passed down through generations.
Innocent has created a peach and passion fruit smoothie, available until March, to encourage people to contribute.
The initiative is part of We Are What We Do’s ongoing campaign to encourage people from different generations to “share more, talk more, and come together more often”.
As part of this campaign, We Are What We Do created the digital initiative HistoryPin that encourages online users to share photos and stories about place in the UK on an online map.
The organisation also created the Anya Hindmarch “I’m Not a Plastic Bag” sustainable shopping bag initiative last year.
YouGov Insight:
Healthy Living
· Over half of the adult population is either currently affected by or personally concerned about weight problems.
· 14% of men and 19% of women describe themselves as ’very overweight’, but the evidence suggests that many people may be underestimating the extent of their problem, particularly men.
· Men and women aged 40-54 are the likeliest group to see themselves as ’very overweight’. They are also the least likely age to eat healthily especially men.
· 53% of ABC1s take care to eat healthily compared to 40% of C2Des.
· 43% of ABC1s take regular exercise compared to 31% of C2DEs.
· Just one fifth of women in the UK are currently on a diet - double the number of men.
· Only one in ten adults agree that ’it’s more important to enjoy yourself rather than worry too much about healthy living.’
Click here for more information on this YouGov market report
