Kraft chief calls for more leadership from Govt
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Kraft Foods UK & Ireland president Nick Bunker is to call on the Government to show more leadership on the issues facing the food industry.
Speaking at a debate hosted today (10 September) by the Food and Drink Federation (FDF) to mark the launch of a report from the Institute for Manufacturing at the University of Cambridge, Bunker will call for the Government to work with industry to ensure the continued growth sector.
The report looks at the challenges facing the food and drinks industry and its future development.
Bunker, who is also chairman of the FDF’s Competitiveness Steering Group, is expected to say: “When you look at all the challenges we face, from the health of the nation to the health of the planet, it’s clear we can only respond effectively if we have a successful food manufacturing sector here in the UK.
See Kraft’s VP of marketing Daryl Fielding appear at The Annual, Marketing Week’s new conference on 29 September 2010 www.theannual.co.uk
“But our success cannot, and should not, be taken for granted. We need more leadership from Government; the creation of genuine partnerships with the food sector; and a willingness on all sides to accelerate the good work that is already underway.”
The report follows proposals earlier this year from Health Secretary Andrew Lansley, to make food companies take a bigger part in funding social health campaigns such as Change4Life.
Simon Baldry, chief executive of Coca-Cola Enterprises will also speak at the FDF event.
For more information or to book your place at the Annual go to www.theannual.co.uk
YouGov Insight:
UKEating Habits
· At present, only 10% of UK adults claim that they are influenced in what they eat by government healthy eating campaigns.
· Celebrity and media influence is more considerable, with 1 in 5 influenced in their food choices by TV documentaries, while 31% look to cookery programs for ideas on what to eat.
· The overriding factor in UK dietary habits appears to be friends and family with 39% citing the advice of a friend or loved one as having the most influence on what they eat.
· 1 in 3 UK adults believe that there is a lot of fuss about what you can and can’t eat these days, while 15% of UK adults say that they feel that they are on a perpetual diet.
· The majority of UK adults (66%) has never purchased treatments online and says they are unlikely to ever do so.
Click here for more information on this YouGov market report
