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Morrisons summer campaign focuses on fresh food
Morrisons latest ad celebrates the Queen’s Jubilee with an in-store street party hosted by Freddie Flintoff.
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Ben & Jerry’s says start-ups must begin with values
Ben & Jerry’s founder says a good business idea is not enough to build a successful brand.
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Diageo bids to make Johnnie Walker more accessible
Drinks manufacturer targets non-whiskey drinkers with above-the-line activity for its new Johnnie Walker variant.
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Greenpeace targets KFC with eco campaign
Greenpeace begins global campaign against KFC’s involvement with a supplier it claims “wrecks” the environment.
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Greene King set for Jubilee celebrations
British pub company prepares patriotic marketing push this summer with a competition to mark the Queen’s Diamond Jubilee.
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J2O adopts 'premium' positioning Video
The Britvic soft drink is being overhauled in a bid to revive flagging sales by making it more ‘desirable’ to consumers.
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Brands under pressure from own labels
Own label food ranges overtook new products innovation from brands for the first time last year.
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Carling taps into Jubilee excitement
Molson Coors beer readies marketing push around next month’s Jubilee celebrations.
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Alcohol chiefs defend sports sponsorship activity
Alcohol chiefs defend sports sponsorship as key channel to promote responsible drinking to young drinkers.
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World’s most valuable brands by sector
The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
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Green & Black's readies major push for £8bn premium market
Kraft to launch new marketing offensive for Green & Black’s organic chocolate brand.
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Gaymers to get new look
Cider brand to get ‘modern’ makeover to drive sales with younger drinkers.
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Coca-Cola to put mobile first Video
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
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McDonald’s fires latest myth-busting salvo
Fast-food chain aims to bust remaining ‘myths’ tarnishing its image in UK with behind scenes website.
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Kopparberg readies £4m marketing campaign Video
Swedish cider brewer to partner with Spotify and Last.fm for multimillion pound advertising campaign.
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Birds Eye outlines vision for growth
Food manufacturer plots frozen food renaissance with marketing and innovation blitz to compete with chilled foods.
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Wahaca launches branded FMCG range
Masterchef winner’s Mexican restaurant chain Wahaca launches supermarket range.
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Govt reignites universal health labelling plans
Government to urge manufacturers and retailers to adopt a common system of showing health information on food packages.
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Mr Kipling launches digital tournament
Premier Foods is launching a social media campaign for its Mr Kipling brand in collaboration with Aardman Animations.
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M&S launches basic Simply M&S food brand
M&S hopes to tap into the appetite for value own-label ranges with the launch of a basic food range under the new brand Simply M&S.
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AB InBev launches Stella Cidre Pear
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WeightWatchers names marketing director
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Diageo apologises for BrewDog award veto
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Cadbury joins Shazam for ITV Games push
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Mars signs Eva Longoria for global ad push Video
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Pizza Express rebrands FMCG range
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Carling launches £2m Zest campaign
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Man U's Ashley Young to star in Lucozade ad Video
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Walkers marketer joins Mars Petcare UK
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Ab InBev global CMO Burggraeve departs
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PepsiCo hands Amin global marketing chief role
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Fazer readies UK growth through Angry Birds Video
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Spanish beer eyes UK growth with TV push
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McDonald’s launches 'healthy' fizzy drink
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Havana Club readies global experiential push
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Courvoisier unveils £15m marketing strategy
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Pepsi readies global music campaign
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Budweiser growth boosts AB InBev sales
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Starbucks cites new latte for UK growth
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Pernod Ricard to tackle UK sales dip with innovation drive