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DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
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The brands that got lost in translation
‘Now we have Mondelez to add to the big, black book of brand naming mistakes’
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Will Scotland’s growth in foodies offer new territory for brands?
Scots have never been known for their healthy diets, with delicacies such as Irn-Bru, pints of…
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Brand equity must drive communications
‘Why Guinness and Cadbury are going back to branding basics’
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Is the growth of the coffee sector just a quick fix?
The UK coffee market has doubled in size since 2005, but will we soon become caffeined out?
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Brands contributing to obesity solutions need to get local
About 32% of UK adults are estimated to be obese in 2012, according to the NHS. Brands are already signed…
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Can the pub be a student hub ever again?
A very senior corporate executive once told me that he had achieved a first class degree at university in “girls and beer, but sadly…
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Bereft of stars, Premier Foods' plan will flop
Bad news for Paul Daniels. Britain’s favourite magician sliced off his ring finger last weekend with a circular saw in his back shed. Daniels had been putting the finishing touches to his props for his upcoming national tour. The better news is that his 26-date national tour, starting in Southsea on the 22nd February - tickets still available - has received a massive boost of publicity.
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Supermeals vs Sainsbury’s
If imitation is the sincerest form of flattery, then Sainsbury’s should be feeling very flattered by Supermeals, the Government’s latest health initiative under the
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Meat-free brands must push consumer benefits to become truly mainstream
Movements such as Meat Free Monday and the Five a Day fruit and vegetable campaign mean that most consumers today can identify with flexible vegetarianism.
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Coke is old enough to play with its brand
It’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight.
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Functional foods must address a genuine consumer health need
An episode of South Park I saw recently made fun of the Subway promotion which saw Jared, an everyday overweight American man, slim down to half his size by eating Subway sandwiches.
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New home service brands can play to people staying in
With the consumer trend to cut back by staying in continuing, entrepreneurial brands are catering to this audience - literally.
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Why Lucozade cola is not the real thing
Lucozade has launched a cola and brand owner GSK has asked its retailers to stock the new Lucozade Energy Cola “next to the Coke selection where possible”. According to Lucozade Energy’s brand manager Matt McKie: “Lucozade is becoming renowned for launching ...
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Giving context to calorie information
There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time and place will be made easier as food brands are more forthcoming about presenting calorie information. McDonald’s is adding calorific content information to its menus for customers, just as the Government announces that British people need to shave 100 calories a day off their intake.
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Using research in moderation has paid off for Green and Blacks
A combination of applied research and killer insights has helped shape the success of the Green and Blacks brand.
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Costa's story has killer insight for every brand
Customer service is something of a theme in this issue. There’s a dedicated feature and there are masses of tips in our
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It’s Waitrose, but not as we know it
Waitrose opened its first Food, Fashion & Home store today (8 September) in Canary Wharf giving the best example yet of the John Lewis Partnership in action.
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Pink, frilly beer won't tempt female drinkers
Molson Coors’ bid to woo women with a ’feminine’ beer shows just how misguided and clumsy gender targeting can be.
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Pret’s brand promise lost in translation
You don’t need me to tell you the story of Pret a Manger. Two young graduates, frustrated with the lunch options available to them in London, borrow £25,000 in 1986 to set up a café. It eventually thrives and gradually the Pret chain takes over London and then the rest of suburban Britain.
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The Apprentice takes the biscuit
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The Secret Marketer on Diageo's funding of new government drive
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The call to action can't be a whisper
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The Secret Marketer on the service station battleground
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A promise should be a promise
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When it comes to social media, Coke is it!
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Will your brand make it in China?
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Meet the carbon counters
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Starbucks brews a year of activity
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Why Stella and cider is not a good mix
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Do you want to advertise how much data you hold?
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If only Coke could bottle its optimism
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Crowd sourcing a crowd pleaser?
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Marketing Academy unveils second year of future leaders
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What if your customers are silent types?
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Diet Coke victim of meddling marketers
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Modern branding receives boost from EU
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Weight loss brands use social media to fatten results
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Arise archbishops of Cadbury and Yorkie
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Do Michelin stars still shine?