Skittles launches Facebook status updater
Skittles is launching the second phase of its social media engagement campaign with a Facebook status takeover.
The candy brand has opened a “Rainbow Call Centre” manned by 15 staff who will “rainbowfy” fans’ status updates.
Skittles, which is owned by Mars, claims the stunt is a “Facebook first.”
The Facebook application allows users’ status updates to be made into “super mega updates” courtesy of Skittles.
Status feeds will be converted into a “weird and wacky” video clip that will then be posted on the user’s Facebook profile page.
The social media engagement campaign is running for the next two weeks after which fans can vote on their favourite video from the library.
The status takeover follows a Twitter and Facebook live event last week that saw Skittles challenger David Phoenix submerged in Skittles.
Dr Pepper was the last brand to use an automatic status update application. It came under fire after it posted a reference to a porn film on a teenage girl’s profile.
The fiasco resulted in parent company Coca Cola ending its relationship with digital agency Lean Mean Fighting Machine which developed the campaign.