Soft Drinks

Kraft poaches PepsiCo’s digital chief Bough

Thu, 9 Feb 2012 | By Sebastian Joseph

Kraft poach PepsiCo’s digital exec Bonin Bough for senior consumer engagement role.

Oasis fresh new sponsor of Celebrity Juice

Wed, 8 Feb 2012 | By Lara O'Reilly

See the ad here.

Quality quest keeps coffee sector full of beans

Wed, 8 Feb 2012 | By Jo Roberts

Despite the economic squeeze, research shows the trend for a daily coffee shot remains strong and it even set to grow, while the growing cafe culture is boosting people’s desire for quality roasts and affecting their at-home coffee drinking habits.

Q&A: Starbucks vice president of marketing

Thu, 5 Jan 2012 | By Rosie Baker

Authenticity adds weight to health claims

17 November 2011 | By Lucy Handley

Coke is old enough to play with its brand

8 December 2011 | By Mark Ritson

Why Lucozade cola is not the real thing

Wed, 2 Nov 2011 | By Mark Ritson

Own-labels are packing a punch

17 November 2011 | By Laura Snoad

Retailers’ own-label ranges are losing their “poor relation” stigma, in part thanks to high quality and strategically led packaging. Should brands be running scared?