Profile: Jeremy Gilley

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Coca-Cola unveils Christmas ad campaigns

Check out Coca-Cola’s Christmas campaign.

Coca-Cola Great Britain is unveiling its Christmas season activity, starting with the return of the traditional ’Holidays Are Coming’ TV commercial on 12 November and ending with a new “Snow Globe” ad.

The multi-million pound festive campaign has been created by McCann Madrid and Snow Globe will run globally from 13 December after a month long trail with the 2010 version of the traditional ’Holidays Are Coming’ TV commercial.

The Snow Globe ad shows how people find happiness through the simple moments of connecting with friends and family, inspired by Coca-Cola. It is also set to a new soundtrack created by Grammy Award winning band Train and opens with several images of individuals who are obviously feeling separated from friends and family including a young man working late at night in a grocery store, a couple on opposite ends of a park bench, even a lonely dog in an alley.

The ad then pans out to show they exist in a glass snow globe sitting on Santa’s workshop desk. Santa is taking a break to have a Coca-Cola and he is inspired to pick up the snow globe and gently tilt it as Train’s ’Shake Up Christmas’ plays.

This causes the Coca-Cola Christmas delivery trucks to roll into action and brings the couple together on the bench. It also sends the grocery clerk tumbling into a shopping cart and rolling through the streets of the city only to end up bursting through the front door of the home, where his family awaits him, for a holiday meal along with the no-longer-lonely pup.

Source: Coca Cola

The through the line campaign will appear on TVC, outdoor and cinema throughout the Christmas season and be supported by a new Snow Globe digital platform on the Coke Zone website, created by Carlson Marketing, which will be filled with Christmas content. Consumers will be able to watch the ad, play online ’snow globe’ games and collect Christmas memorabilia on the specially created site.

Experiential activity will see a five-week UK tour of the iconic fairy-lit Coca-Cola truck from 11 November. The truck will visit a number of retailers and city centres across the country sampling product and providing Christmas entertainment in the shape of Christmas choirs and brass bands in cities including Edinburgh, Liverpool, Leeds and London. During its journey, the truck will make stops.

Truck fans will also be able to track the truck and find out its next stop using a GPS tracking device linked to Coke Zone.

From 10 November to 10 December, Coca-Cola will reward consumers with one of this Christmas’ must have pieces of kit in an on-pack promotion sure to bring a little bit of festive joy to many. Every hour an X-Box bundle, including the new X-Box 360 Kinectäsensor and adventure game can be won using entry via text or an on-pack unique code online at Coke Zone . Codes will feature on special 500ml and 2L bottles of Coca-Cola, diet Coke and Coke Zero.

Coca-Cola Great Britain will also partner with 95.8 Capital FM to support the station’s Gift of Giving campaign, which brings Christmas treats to those working over the festive period.

Zoe Howarth, GB market activation sirector for Coca-Cola Great Britain, says: “Coca-Cola Great Britain has a rich heritage in creating fantastic Christmas campaigns that create anticipation and reward. This year we’re delivering a festive stocking full of iconic assets and exciting new executions.

“Our campaigns old and new are synonymous with the festive season and ’Holidays Are Coming’ signals the start of Christmas for many. We’re looking forward to shaking things up with our new Snow Globe TVC campaign, bringing a little slice of Christmas happiness and rewards to consumers across the UK thanks to a multiple touch-point campaign and significant brand investment.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

 

Readers' comments (16)

  • When will we know when the truck comes to which city????

    Thanks

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  • So when will the 'snow globe' ad be aired? and what is the 2010 'Holidays are coming' ad?

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  • When is it coming to edinburgh ?

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  • I saw the truck today in Liverpool, it was great....not as bright as I was expecting tho!!! :O(

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  • At this point there is no need for Coca-Cola to keep creating new Christmas adverts - the infamous 'trucks' ad hits on the basis nostalgia and the the fact that it's perfectly crafted. In fact, I know lots of people (myself included) who Christmas doesn't start for until they've seen the Coca-Cola trucks advert.

    All efforts since, including this new one which is terrible (largely down to the song choice), are just wasted money on their part.

    Give us what we want and save yourselves some money would be my advice to The Coca-Cola Company

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  • Coca Cola tells us that Christmas is about to happen! Each year from my childhood i used to look for the first ad of the coca cola at christmas to say now its realy christmas, i even got my niece n nephews looking out for it each year and they loved it,i was hopeing my daughtesr could do the same as they grow up, but last year santa didn't wink and it was the worst christmas ever. the ad's have started and he isnt winking again, is it another bad christmas about to happen or will he start winking again everyone likes the twinkle in santas eye when he winks,

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  • I completley agree with the comment posted on the 29th Nov...
    I certainly have my whole family looking out for the Truck and Santa - you really know that Christmas is nearly here and your right he doesn't wink anymore!! Does anyone know why this is....?

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  • I totally agree with those comments about the 'holidays are coming' advert - Coca Cola don't need any other adverts but this - we have a running competition at work for the first one to see it - as well as one with many of my facebook friends. Christmas doesn't start until we've seen the Holidays are coming add - stick with it and don't waste money on new ones.

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  • Love the 'holidays are coming' ad - saw it for the first time on saturday night. Was on the phone to my daughter at the time, my first response was omg it's Christmas

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  • i agree totally with above comments. You DON`T need a new advert, for me my family and friends xmas starts with the coke lorry advert. I have always loved it and we also look out for it and see who in the family sees it first. Please don`t stop it or change it, it is nostalgic and says it all!!! i haven`t seen it yet, i obviously missed it the other night, but i`m watching.

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