Mountain Dew begins sampling campaign
Share
Britvic has selected iD Experiential to carry out a nationwide sampling campaign to launch PepsiCo’s US soft drink brand Mountain Dew in the UK.
Teams of iD Staffing brand ambassadors, collectively known as the ’Mountain Dew Energy Crew’ will be distributing bottles of the energy drink at popular locations for the target audience in major cities and targeted events nationwide.
The aim of the campaign is to drive maximum trial and awareness of the brand. An estimated 300,000 samples of Mountain Dew Energy will be given out during the campaign.
Britvic introduced a citrus variant of Mountain Dew in April. The drink has been reformulated from the US version, where it is not positioned as an energy drink.
Cities to be visited include Milton Keynes, London, Edinburgh, Brighton, Chelmsford and Newquay.
Readers' comments (3)
chris | Sun, 22 Aug 2010 8:34 am
this is the same mountain dew launched around 15-20 years ago that stained everything in sight like a permanent marker?
Unsuitable or offensive? Report this comment
Thomas | Fri, 3 Sep 2010 3:03 pm
this stuff is da bomb so peeps c'mon try it, i promise you won't go nuclear.
Unsuitable or offensive? Report this comment
Richard Pearson | Thu, 21 Oct 2010 2:46 pm
I'm gutted it's not the regular mountain dew. I love that drink so much, it's all I drink when I'm in the U.S.
Unsuitable or offensive? Report this comment