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MP launches Body Confidence Awards
Brands that promote a positive image will be recognised under an awards scheme being launched by MP Jo Swinson.
DOH extends Change4life to combat alcohol abuse
The Department of Health has launched the first alcohol awareness campaign to use the Change4Life brand.
Own label copycat brands face EU scrutiny
Own label brands designed to look like established brands face scrutiny from the EU following a European Commission report on and intellectual property.
Trends
Brands make emails land on welcome mat
Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research.
Special Reports
Endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
Taking the first steps to putting customers first
Our panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.
Opinion
In-Depth
Time to take a stand on international stage
Large, international trade shows that allow marketers to hold multiple meetings in a short time are continuing to hold their value for brands.
