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Department of Health rejects calls for statutory regulation of alcohol ads
The Department of Health has rejected the Health Select Committee’s call for statutory regulation of alcoholic drinks advertising and says it will continue with its policy of self regulation and education.
ISBA Conference: Tories call for partnership with marketers
A Conservative government would work in partnership with the advertising industry and would maintain the current self regulatory system, according to shadow culture minister Ed Vaizey.
In-Depth
Building a bridge between marketing and boardroom
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
Five ways to keep your marketing department healthy
Marketing Week identifies five strategies that can help businesses and marketers adapt to a recession by improving levels of staff morale and marketing capability.
Trends
Social change adds colour to grey market
Reaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
Think small for the potential of big rewards
Research shows small firms are keener than ever to review their suppliers - a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
Opinion
It’ll be our economic loss if we stay stuck on analogue
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
Freeze on ITV ad price gives us all the shivers
The competition watchdog must this month throw out the historic pricing cap that threatens to dumb down all of commercial television
Brands
Government champions intellectual property in Museum of Brands
The Intellectual Property Office and the Museum of Brands have partnered to launch a new exhibition and online learning resources, in an effort to highlight the importance of intellectual property (IP) rights.
Kraft completes takeover of Cadbury
Kraft Foods has sealed its takeover of Cadbury after over 70% of shareholders in the UK’s largest confectioner voted in favour of the deal.
