Marketing Law & Lobbying Opinion & Insight

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Thursday, 24 May 2012

Data Protection Act penalties aren’t fit for purpose

Tue, 22 May 2012 | By Michael Barnett

Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
RSPCA Mobile needs to know its customers

Tue, 15 May 2012 | By Michael Barnett

RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
Consumers need trust in data protection

Tue, 8 May 2012 | By Michael Barnett

The marketing industry has already failed to ward the EU’s ePrivacy Directive, but it seems determined not to be pinned down further by EU officials.
Are retailers too complacent about the cookie directive?

Tue, 24 Apr 2012 | By Michael Barnett

In just over a month, websites will be forced to ask permission before placing cookies that…
What links pregnant men and the price of pecans?

Tue, 17 Apr 2012 | By Michael Barnett

According to the National Health Service, 20,000 men in the UK are pregnant. It’s just one example of how dodgy data gathering can…
Data key to success for charities

Tue, 3 Apr 2012 | By Ruth Mortimer

Imagine you are a charity. You need to set out your donor strategy for the next few years of operations to fund your good works…
Examining social media data can burn a hole in your pocket

Tue, 27 Mar 2012 | By Branwell Johnson

Whenever switched-on marketers and digital agencies gather you can bet your bottom Facebook…
Data thefts threaten all Indian call centres

Tue, 20 Mar 2012 | By Michael Barnett

If your company employs an Indian call centre, today you should be thinking twice. Reports of a widespread black market in…
Make DM relevant and data laws won’t matter

Tue, 17 Jan 2012 | By Michael Barnett

This week I am going to take an unusual step and disagree with our esteemed news editor, Russell Parsons, who argues that direct marketing (DM) needs protection from impending data legislation.
DM needs protection from data laws

Mon, 16 Jan 2012 | By Russell Parsons

Despite David Cameron’s heroic/foolhardy (delete according to ideological hue) decision to exercise Britain’s veto and leave the UK on the sidelineslooking on when it comesto matters of the continent’s financial future…
Make online privacy your new year’s resolution

Tue, 20 Dec 2011 | By Michael Barnett

Most websites have yet to show any intention of complying with the EU’s new online privacy law, theso-called “cookie directive”.
The CIM is mis-selling the concept of marketing

15 December 2011 | By Mark Ritson

Some professional paradoxes never fail to amuse me. Male hairdressers are invariably bald. Many small accounting firms are cooking their own books. Teacher’s kids are usually the worst behaved in school. executives.
CIM is wrong to call for merger with sales

15 December 2011 | By Mark Choueke

Sales and marketing departments have a bit of a difficult relationship. There’s some underlying tension there and that has always been the case. So what’s the answer? Well, merge the two, obviously. That’s the solution according to the latest ...
Celebrate the success of internal marketing

10 November 2011 | By Ruth Mortimer

Keith Moor, director of brand and communications at Santander, spends a whopping 40% of his time on internal marketing. At Marketing ...
Big Six utility companies need to boost their energy levels

Mon, 19 Sep 2011 | By Russell Parsons

Holidays and a broken hand have meant that I have been kept from writing these weekly missives for a month. Last time out I wrote of a string of marketing mishaps by energy suppliers. One month on, the energy sector has offered up a series ...
Unicef’s attack on brands should inspire, not discourage

Wed, 14 Sep 2011 | By MaryLou Costa

Yet another report has been released disparaging brands for causing families to end up in a “materialistictrap”, but are brands really at fault?
Regulators must reach for the sky...not tinker

07 July 2011 | By Andrew Harrison

The Communications Act of 2015 is a chance for the UK to create a deregulatory ’big bang’ that will see its digital revolution flourish.
DM needs to re-establish its credentials

Mon, 9 May 2011 | By Branwell Johnson

Hello, welcome back to Marketing Week’s Direct Marketing bulletin, we hope you enjoyed the bank holidays. We’re delighted to resume normal service.
The Secret Marketer: AV-style marketing has ruined decision-making

05 May 2011

On Thursday this week I shall be a few minutes late for work, having first stopped by at my local polling station to vote ’No’ to the Alternative Vote system. As far as I am concerned, the principles of AV are akin tothe kind of tedious decision-making that has long since prevailed in multinational marketing departments and I shall not be encouraging any more of this kind of committee-based indecisiveness.
Conjuring up luxury takes magic and time

05 May 2011 | By Mark Ritson

To Shanghai for the third Annual Prestige Brands Conference where your humble columnist was one of the keynote speakers. The event was hosted by CEIBS, the region’s biggest and most renowned business school, and the guest list featured senior speakers from some of Europe’s more prestigious luxury brands. From Hermès to Hublot - the guest list was stellar.