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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 


Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Top Jobs

Seb Joseph

Will the Guardian going native solve ethical issues for publishers?

Fri, 14 Feb 2014 | By Sebastian Joseph

Paper’s attempt to merge advertising and journalism could set ethical standards for the controversial format.

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London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

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Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014 | By Lara O'Reilly

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.

Computer Mouse

IAB sets out ‘baseline standard’ for display ad impressions

Tue, 15 Apr 2014 | By Lara O'Reilly

Viewability guidelines aim to create standard for dekstop ads actually seen, not just served.

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Claudia Winkelman to host Engage Awards 2014

Fri, 11 Apr 2014 | By Branwell Johnson

TV presenter Claudia Winkelman on board for Engage Awards.


YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.


Ben & Jerry’s launches ‘biggest’ media campaign Video

Mon, 7 Apr 2014 | By Sebastian Joseph

Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.

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Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

Channel 4 and BT rule out Channel 5 bid 385

Channel 4 and BT rule out Channel 5 bid

Tue, 1 Apr 2014 | By Lara O'Reilly

BT Consumer chief executive John Petter and Channel 4 boss David Abraham reveal they are not eyeing bids for Richard Desmond’s for-sale TV business.

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