Authenticity, passion, consistency, conversation, openness and respect are the ‘template to the future of marketing’, IAB chairman says.
Strategy, insight and channel heads brought in to bolster direct marketing service.
AB InBev unveils Cubanisto brand to rival the dominance of Heineken’s tequila-flavoured beer.
Controversy around the ad’s apparent drug references lifts purchase intent by 15.3 per cent, according to research.
No More Page 3 backs the paper’s breast cancer awareness campaign but not the use of topless models to promote it.
Broadcaster expects ad revenue growth to rise to 6% in first third of this year, up from 2% in 2013.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
New research finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour.
Paper’s attempt to merge advertising and journalism could set ethical standards for the controversial format.