Sun+ paid-for subscriptions reach 117,000 four months after paywall erected - a ‘more engaged’ audience for advertisers than its previous 30 million visitors, News UK says.
Broadcaster says it wants to commercialise the ‘full 90 minutes’ of World Cup matches for advertisers.
Utilities firms hit back at mounting pressure over energy costs with fuel bill cuts.
Marketing Academy looking for nominations of the brightest young marketers.
The departure of MD Linda Grant understood to be part of a wide-ranging commercial review.
CMA Summit 2013: Economist’s Nick Blunden says instead marketers need better at creating strategic content plans.
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.
Luxury brands find that content creation can heighten their aspirational quality.
Entertainment giant AEG’s chief marketer Kimberly Kriss explains how data will make the company a hit in Europe.
We are entering an era where marketers are particularly well suited to make it into the top job.
If Lady Gaga can use outdoor to unveil her latest album, it must be the medium of the moment. Digital screens with new technologies have brands flocking to them to engage consumers – but there’s a strong showing from static sites too.