Twitter co-founders’ blogging platform signs up BMW as first advertiser and is ‘having discussions’ with UK-based agencies.
Diageo lets viewers purchase the clothes worn by the actor when watching the video.
But broadcaster ‘disappointed’ with its share of viewing in the first six months of 2014.
Company to explore ways it can monetise the ‘hundreds of millions’ of visitors that are not logged-in.
Jägermeister’s plan to build the brand around friendship handed setback following decision.
ISBA to tell advertisers how they can tighten contracts to allay transparency concerns around trading desk data.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
To get ahead in the marketing world you need a basic knowledge of how the web works.