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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 


Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Embracing media agency

Why marketers need to embrace their media agency Video

Wed, 2 Jul 2014 | By Lucy Tesseras

The media landscape is getting increasingly complex so how can brands take advantage of the opportunities without getting caught up in the hype?

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Tablet boom helps digital magazines boost sales share

Thu, 14 Aug 2014 | By Sarah Vizard

But sales growth slowed and print magazines’ decline accelerated.


YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.


Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

bt countdown 2014 304

BT Sport and Sky count down to Premier League kick-off

Fri, 8 Aug 2014 | By Sarah Vizard

Broadcasters ramp up their marketing with just a week to go until the new Premier League season.


Ferrero preps £10m push to outpace the confectionery category

Fri, 8 Aug 2014 | By Sebastian Joseph

Ferrero Rocher, Nutella, Kinder and Tic Tac owner seeks 5% share.


Mondelez slashes growth targets as marketing changes begin

Wed, 6 Aug 2014 | By Sebastian Joseph

Mondelez loses market share and sales volumes in Europe after wholesale price increases.

Buzzfeed site

BuzzFeed appoints Greg Coleman as president

Wed, 6 Aug 2014 | By Russell Parsons

Former Huffington Post president handed brief to ramp up its social advertising offering to brands.

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