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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 


Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Embracing media agency

Why marketers need to embrace their media agency Video

Wed, 2 Jul 2014 | By Lucy Tesseras

The media landscape is getting increasingly complex so how can brands take advantage of the opportunities without getting caught up in the hype?

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Stephen van Rooyen

Sky’s top marketer adds digital to his beat

Wed, 3 Sep 2014 | By Lara O'Reilly

Managing director of sales, marketing and brand Stephen van Rooyen promoted to chief marketing and digital officer.


General Mills switches from volume-driven to brand-equity marketing Video

Mon, 1 Sep 2014 | By Sebastian Joseph

General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.


Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014 | By Sebastian Joseph

Pernod Ricard says move will create ‘some shortfall’ in headcount.

ipc magazines

IPC Media launches first UK-wide beacon campaign

Tue, 26 Aug 2014 | By Sarah Vizard

Campaign in OneStop stores will use beacons to offer customers discounts on magazines.

Sir Martin Sorrell

'Brands investing in ads not M&A to drive growth'

Tue, 26 Aug 2014 | By Russell Parsons

The flexibility of marketing spend trumping riskier merger and acquisition activity, says WPP. 


'Cineworld’s allocated seating policy risks throwing shade on brand ads'

Fri, 22 Aug 2014 | By Lara O'Reilly

Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.


Instagram to offer brands real-time performance ad data

Fri, 22 Aug 2014 | By Sebastian Joseph

Instagram hands advertisers instant access to data about how well their posts are performing.

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