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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Top Jobs

Sebastian Joseph 654 400

Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

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Embracing media agency

Why marketers need to embrace their media agency Video

Wed, 2 Jul 2014 | By Lucy Tesseras

The media landscape is getting increasingly complex so how can brands take advantage of the opportunities without getting caught up in the hype?

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Latest News

evening standard

Metro boss jumps ship to lead Evening Standard and Independent

Wed, 16 Jul 2014 | By Lara O'Reilly

Steve Auckland to become ESI Media chief executive in October.

Weve

Weve appoints interim CEO

Wed, 16 Jul 2014 | By Lara O'Reilly

Mobile advertising and payments joint venture hires former ZenithOptimedia UK CEO Tim Hipperson.

In Demand Ed Sheeran

Bauer Radio’s recruit signals regional radio’s importance

Wed, 16 Jul 2014 | By Branwell Johnson

Bauer Radio makes key marketer appointment for northern regional radio brands.

TV advertising

BARB tests tablet ‘Peoplemeter’ to improve TV viewing data

Tue, 15 Jul 2014 | By Sebastian Joseph

BARB launches six-month test as part of investigation into new data capture methods.

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Sailor Jerry's owner bets on organic content to ‘unlock the power of recommendation’

Tue, 15 Jul 2014 | By Sebastian Joseph

Drinks maker reviews marketing mix to elevate the role of earned media above paid for channels.

Morrisons London

Morrisons launches pun-filled home delivery marketing campaign

Mon, 14 Jul 2014 | By Branwell Johnson

Morrisons has unveiled an outdoor campaign to promote its home delivery service in London.

virgin media Usain Bolt 2

Usain shows off footie skills for Virgin Media Video

Sat, 12 Jul 2014

Latest ad for Virgin Media uses Usain Bolt to promote Premier League.

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