Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.
Viewability guidelines aim to create standard for dekstop ads actually seen, not just served.
TV presenter Claudia Winkelman on board for Engage Awards.
Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.
Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.
New look Marketing Week Live will be a one stop shop for marketers’ needs.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Paper’s attempt to merge advertising and journalism could set ethical standards for the controversial format.
Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?