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Sky reveals first 3D programming
BSkyB will launch Sky 3D, Europe’s first 3D TV channel, with the Barclays Premier League match between Manchester United and Chelsea on Easter Saturday (3 April).
Trinity Mirror axes chief marketer role
Trinity Mirror is restructuring its marketing and is set to part company with recently appointed marketing director of national titles Lorraine Fraser.
In-Depth
Brands have big screen ambitions
Psst! Wanna be in the movies? A growing number of consumer businesses are getting involved in a new wave of documentary-style films to communicate their values and engage customers.
Readers in a recession choose titles carefully
The magazine sector is arresting its decline despite the recession, according to the latest set of ABC figures.
Trends
3D technology takes us closer
3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Trends: Media multitaskers
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Opinion
Bringing 3D TV to a mass market will be a slow and painful process
If the launch of 3D TV is to be a success, broadcasters must address the lack of content and come to an agreement of standards
I reckon you'll never truly let go. Entrepreneurial marketing directors never do
As I strolled through the marketing department earlier this week, my team was busy gossiping in a group huddle. They were acting very strangely and rushed to hide whatever it was they were all looking at.
Special Reports
Digital keys open door to 21st century marketing
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
Brands
Brands have big screen ambitions
Psst! Wanna be in the movies? A growing number of consumer businesses are getting involved in a new wave of documentary-style films to communicate their values and engage customers.
Endemol recruits former Disney marketer
Entertainment production company Endemol has appointed former Disney marketer Steve Copestake as global head of marketing.
NBC Universal appoints MPG International to promote theme parks globally
NBC Universal’s theme park division ha appointed MPG International to handle its £3m media planning and buying account.
Transport for London to renew Metro's morning freesheet rights
Transport for London has announced that it intends to award concessions to distribute a free morning newspaper on the London Underground and at various London Bus stations to the Associated Newspapers Limited title Metro.
