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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

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Embracing media agency

Why marketers need to embrace their media agency Video

Wed, 2 Jul 2014 | By Lucy Tesseras

The media landscape is getting increasingly complex so how can brands take advantage of the opportunities without getting caught up in the hype?

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Virgin Holidays counters Three’s 'Holiday Spam’ apology ads with witty reply Video

Mon, 28 Jul 2014 | By Sebastian Joseph

Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.

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Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014 | By Lara O'Reilly

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

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Trinity Mirror invests in marketing support for its ‘start-up’ businesses

Wed, 23 Jul 2014 | By Lara O'Reilly

Publisher seeks marketing director responsible for its ‘early stage’ brands.

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Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

Orange is the New Black

Netflix’s ‘biggest content marketing push to date’ spurs revenues

Tue, 22 Jul 2014 | By Lara O'Reilly

Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%.

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Independent looks to i100 to take it in ‘different advertising direction’

Thu, 17 Jul 2014 | By Lara O'Reilly

Publisher hopes launch of Buzzfeed-style site will open up incremental ad revenue.

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Demand for brand awareness campaigns spurs marketing budgets in 2014

Thu, 17 Jul 2014 | By Sebastian Joseph

2014 marketing budgets set higher as brands invest in brand awareness initiatives.

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