Pernod Ricard says move will create ‘some shortfall’ in headcount.
Campaign in OneStop stores will use beacons to offer customers discounts on magazines.
The flexibility of marketing spend trumping riskier merger and acquisition activity, says WPP.
Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.
Instagram hands advertisers instant access to data about how well their posts are performing.
NFL hopes to overcome its struggles to sell to fans outside the US despite not having the scale.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Content marketers should make sure they build “trust” cues into blogs.