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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Embracing media agency

Why marketers need to embrace their media agency Video

Wed, 2 Jul 2014 | By Lucy Tesseras

The media landscape is getting increasingly complex so how can brands take advantage of the opportunities without getting caught up in the hype?

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NFL ties with Nike to offer UK fans custom jerseys in ecommerce refresh

Fri, 15 Aug 2014 | By Sebastian Joseph

NFL hopes to overcome its struggles to sell to fans outside the US despite not having the scale.

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Tablet boom helps digital magazines boost sales share

Thu, 14 Aug 2014 | By Sarah Vizard

But sales growth slowed and print magazines’ decline accelerated.

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YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

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Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

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BT Sport and Sky count down to Premier League kick-off

Fri, 8 Aug 2014 | By Sarah Vizard

Broadcasters ramp up their marketing with just a week to go until the new Premier League season.

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Ferrero preps £10m push to outpace the confectionery category

Fri, 8 Aug 2014 | By Sebastian Joseph

Ferrero Rocher, Nutella, Kinder and Tic Tac owner seeks 5% share.

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Mondelez slashes growth targets as marketing changes begin

Wed, 6 Aug 2014 | By Sebastian Joseph

Mondelez loses market share and sales volumes in Europe after wholesale price increases.

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