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Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Will the Guardian going native solve ethical issues for publishers?

Fri, 14 Feb 2014 | By Sebastian Joseph

Paper’s attempt to merge advertising and journalism could set ethical standards for the controversial format.

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London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

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Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014 | By Lara O'Reilly

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.

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IAB sets out ‘baseline standard’ for display ad impressions

Tue, 15 Apr 2014 | By Lara O'Reilly

Viewability guidelines aim to create standard for dekstop ads actually seen, not just served.

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Claudia Winkelman to host Engage Awards 2014

Fri, 11 Apr 2014 | By Branwell Johnson

TV presenter Claudia Winkelman on board for Engage Awards.

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YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.

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Ben & Jerry’s launches ‘biggest’ media campaign Video

Mon, 7 Apr 2014 | By Sebastian Joseph

Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.

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Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

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Channel 4 and BT rule out Channel 5 bid

Tue, 1 Apr 2014 | By Lara O'Reilly

BT Consumer chief executive John Petter and Channel 4 boss David Abraham reveal they are not eyeing bids for Richard Desmond’s for-sale TV business.

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