Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.
Publisher seeks marketing director responsible for its ‘early stage’ brands.
Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.
Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%.
Publisher hopes launch of Buzzfeed-style site will open up incremental ad revenue.
2014 marketing budgets set higher as brands invest in brand awareness initiatives.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
To get ahead in the marketing world you need a basic knowledge of how the web works.