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Heineken to use James Bond to stir the digital conversation
Daniel Craig’s James Bond will front the next phase of Heineken’s ‘Open Your World’ campaign, as part of the beer brand’s long-standing tie-up with the movie franchise.
Mirror Online relaunches with more targeted content
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.
LoveFilm CEO takes helm at Mothercare
Simon Calver leaves Amazon-owned movie service after seven years to lead Mothercare’s recovery.
Trends
Raising the flag for diversity
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
Diverged traffic signals split in role of the web
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Special Reports
Endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
Opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
Brands
Case study: Lovefilm – moviegoers’ Mecca
Online film rental service Lovefilm has put content at the core of its web presence. By creating, commissioning and aggregating an abundance of material, the brand has developed a hub for movie-goers that reaches beyond a simple subscription business.
Who creates the content?
Click here to read the cover story relating to this ’The new entertainers’ Click here to find out how Lovefilm became a moviegoers¹ Mecca Click ...
BSkyB makes big bid for VMTV
BSkyB is believed to have made an offer for Virgin Media’s seven TV channels at a rate 60% higher than other bidders, according to reports.
MySpace names Flanigan as UK marketer
Myspace has recruited former AOL and Telegraph Group marketer Barry Flanigan (pictured) has as its new marketing director UK.
Opinion
The mapping tool that can help your social media get to the point
A new tool that enables marketers to input social media data and get a visual rendering of a community could be a game-changer
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Turning a funding crisis into a creative launchpad
In her first interview since becoming director of marketing and audiences at the BBC last year, Helen Normoyle tells Lara O’Reilly how the broadcaster’s marketing teams can continue to deliver at a fraction of the cost
