The Sun and Times publisher follows Guardian and Metro in creating a dedicated branded content division.
All 4 to become the digital home for all Channel 4 content, including live TV, offering more advertising opportunities.
Marketing Week asks deputy CEO David Pemsel why he thinks Guardian Membership will be a success.
BuzzFeed intends to ‘quadruple’ revenue in the next three years by playing up the new advertising medium: tone of voice.
Microsoft to work with over 1,000 publishers worldwide to push new personalised look.
Carlsberg implements platform that lets brand teams create state-of-the-art responsive websites “almost” by clicking a button.
Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Content marketers should make sure they build “trust” cues into blogs.