Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

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Trends

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Brewing up plans to beat the competition

22 August 2013 | By Jonathan Bacon

As the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.

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Top Jobs

Seb Joseph

Will the Guardian going native solve ethical issues for publishers?

Fri, 14 Feb 2014 | By Sebastian Joseph

Paper’s attempt to merge advertising and journalism could set ethical standards for the controversial format.

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London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

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Job of the Week

Latest News

Channel 4 and BT rule out Channel 5 bid 385

Channel 4 and BT rule out Channel 5 bid

Tue, 1 Apr 2014 | By Lara O'Reilly

BT Consumer chief executive John Petter and Channel 4 boss David Abraham reveal they are not eyeing bids for Richard Desmond’s for-sale TV business.

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SSE launches ad drive to tout 2016 price freeze

Wed, 26 Mar 2014 | By Sebastian Joseph

SSE runs nationwide campaign to unveil the longest unconditional energy price promise offered by a UK energy firm.

The Sun

News UK aims to create new universal ad effectiveness metric

Mon, 24 Mar 2014 | By Lara O'Reilly

Publisher to commission research it hopes will help media industry sell ads based on ‘outcomes’ rather than reach and frequency.

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Fast food brands face calls for watershed ad ban

Fri, 21 Mar 2014 | By Sebastian Joseph

But the advertising industry says an extension would have little impact on curbing obesity rates.

David Pemsel

Guardian's David Pemsel: Publishers need to get better at demonstrating the premiumness of their environments

Tue, 18 Mar 2014 | By Lara O'Reilly

In the ’race to the bottom” world of programmatic buying, Pemsel says the newspaper industry must do more to stop its value being “eroded”.

People around computer

63% of CEOs trust CMOs to help shape business strategy

Tue, 18 Mar 2014 | By Sebastian Joseph

Marketers are second only to CFOs in helping CEOs formulate the wider business strategy.

Tablets

'Consumers to spend more time on digital than TV in 2014'

Tue, 18 Mar 2014 | By Lara O'Reilly

But while some say eMarketer study calls for marketers to rethink their organisations to be digital and mobile-first, other marketers say the headline finding underlines ‘confusion’ over media types.

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