Digital Media
Latest News
Mirror Online relaunches with more targeted content
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.
Facebook hires Levi’s Van Dyck as first CMO
Facebook names former Apple and Levi’s exec, Rebecca Van Dyck, to be its first consumer facing CMO.
In-depth
Turning a funding crisis into a creative launchpad
In her first interview since becoming director of marketing and audiences at the BBC last year, Helen Normoyle tells Lara O’Reilly how the broadcaster’s marketing teams can continue to deliver at a fraction of the cost
Profile: Christa Carone, CMO, Xerox
Spread your wings: How Xerox has transformed itself into a $22bn business - could you do the same?
Trends
Raising the flag for diversity
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
Diverged traffic signals split in role of the web
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Opinion
The mapping tool that can help your social media get to the point
A new tool that enables marketers to input social media data and get a visual rendering of a community could be a game-changer
Special Reports
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
