Warner Bros readies Lego Harry Potter push
Share
Warner Bros is backing the launch of the new Lego Harry Potter game with its biggest marketing push run by the Interactive Entertainment division to date this year.
Lego Harry Potter game
The campaign includes three weeks of television advertising in partnership with Xbox maker Microsoft. There will also be a cinema campaign in July and August during key summer family blockbusters Toy Story 3, Cats & Dogs 2 and more, and promotions with retailers including Tesco that will tie in with other Harry Potter launches, including DVDs.
The game is aimed at children aged between six and 12 and is available on numerous formats including Xbox 360, PlayStation 3, Wii and PC.
Polly Cochrane, vice-president and group marketing director at Warner Bros UK, says: “The Lego Harry Potter marketing activity has been designed to provide the game - one of the most highly anticipated of the year - with the best possible launch platform; one that embraces the game’s sense of magic and fun, Lego’s unique take on the series, and the multiple touch points of the beloved movie franchise.”
The 2008 game Lego Batman sold more than six million copies globally. Media for the Lego Harry Potter campaign is by PHD.
Readers' comments (1)
David McArthur - AnsteyDesign | Mon, 21 Jun 2010 4:23 pm
Warner Bros might be giving Lego Harry Potter a big push but judging by this article they're not exactly doing anything 'magical' with their marketing strategy. Cinema and Television advertising is all very well but couldn't they come up with something a bit more spine tingling brilliant? This is Lego and Harry Potter after all, creativity and innovation should literally burst from the marketeers multi-coloured brain cells. Instead we get Cinema and Television ads. We're not complaining at the ads themselves, just the same old tired, sorry, tried and tested media.
Unsuitable or offensive? Report this comment