New Look relaunches customer mag
Share
New Look is reviving its customer magazine to connect with new and existing customers.
The high street fashion chain has appointed customer publisher Seven Squared to develop a print title and complementary digital content.
The magazine will be distributed quarterly in store and inside a number of women’s newsstand titles from this week.
The 36 page glossy title will have an initial distribution of 2.1m and will be available in the UK, Republic of Ireland, Belgium and France, where New Look has a significant presence.
Sean King, CEO of Seven Squared says New Look wanted a print title that promotes its “affordable and fabulous” fashion and will highlight fashion, celebrity and music trends.
Earlier this year, New Look laid plans for a stock market floatation, but the potential IPO was shelved amid difficult economic conditions.
YouGov Insight:
Print Media
· 83% of the public would not consider paying for online newspaper content. The Daily Mail is read online at least once a week by 8% of the public, with the Guardian and the Telegraph trailing with 7% and 6% respectively.
· 59% of the public agree that it is worth paying for a good newspaper.
· 39% agree that newspapers are too expensive now.
· 17% of the public believe that there is no point paying for a paper when you can get it for free. This statistic is the same across the ABC1 and the C2DE social grades.
· Of those willing to pay for online newspaper content, over half (52%) said that they expected to receive exclusive stories and/or interview not available anywhere else.
Click here for more information on this YouGov market report
