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RAB introduces tools to boost creativity
Commercial radio body has unveiled two major initiatives designed to increase the appeal of the medium to potential advertisers.
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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Blinkbox to leverage Tesco parentage
Blinkbox to launch more joint initiatives with Tesco and ramp up social media as it looks to position as brand that offers the ‘greatest movie experience’.
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NMA relaunches as Newsworks
Newspaper Marketing Agency relaunches as Newsworks to reflect changing media landscape beyond print.
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The Economist launches ad network
Ideas People is the first UK ad network rejecting the use of cookies for its targeting, it claims.
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Kiss posts highest ever London listeners
Bauer’s dance music station registers listener high, while Capital extends lead in London commercial radio market.
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Absolute Radio network hits 3m 'milestone'
Absolute Radio to review 00s station after losses but reports gains for its network in latest Rajar data.
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Times adopts ‘braver’ marketing approach
News International quality title to rely less on TV and more on long-lead PR and social media campaigns to drive subscriptions.
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FT looks to retailers to boost subscriptions
Financial Times to adopt marketing strategy characteristic of online retailers to boost subscription revenues.
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Trinity Mirror hit by Murdoch’s Sunday Sun
Daily and Sunday Mirror owner’s ad revenues fall 11% following the launch of News International’s Sun on Sunday.
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Future readies revamped Total Film iPad title
Special interest publisher launches new, fully interactive Total Film iPad edition to encourage brands to spend more on interactive advertising.
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Sly Bailey steps down from Trinity Mirror
Trinity Mirror chief executive to leave the company she has served for almost a decade.
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Amazon to crowdsource original TV shows
Online retailer to produce original comedy and children’s TV shows for its video streaming service.
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News Corp board supports Murdoch
Murdoch gets board’s backing despite MPs saying he is ‘unfit’ to run a global company.
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Q&A: Bobi Carley, Disneymedia+ commercial director on brand partnerships
As Disney’s Marvel Avengers Assemble movie smashes box office records, Bobi Carley, commercial director at Disneymedia+ talks to Marketing Week about progress the brand partnership division has made in its first year.
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BSkyB posts bumper profit
Sky attributes 25% profit lift to decision to focus marketing on home communications, amid heightened scrutiny of major shareholder News Corp.
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Bauer to launch ‘intelligent’ men’s mag
Publisher hopes to take on the likes of Condé Nast’s Wired magazine with the launch of an ‘intelligent’ men’s monthly, Wonderpedia.
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Murdoch ‘not fit’ to be global company chief
Select committee report says News International guilty of ‘huge failings of corporate governance’ in handling of NOTW scandal.
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Marketing Week teams up with APA
Marketing Week has signed an exclusive partnership with the Association of Publishing Agencies (APA) to work together on content marketing initiatives.
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Co-op creates magazine to support events push
The Co-op is creating a branded content magazine to support its Co-op Village experiential campaign.
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Loaded’s new owner plans TV channel launch
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Grolsch unveils creative hub for film makers
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Sainsbury's eyes mobile and TV integration Video
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xoJane to launch in the UK
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Sunday Sun circulation drops 24%
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Sun to relaunch football site
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Kim Kardashian to launch diet plan in UK
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Facebook acquires Instagram
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‘Mirror Mirror’ film capitalises on Samantha Brick backlash
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Stella Artois reaffirms film ties
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Ofcom steps up probe into BSkyB
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Microsoft tackles film piracy
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Disney and Aussie Bum in Avengers deal
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Condé Nast recruits for film push
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Scout London magazine targets tourists
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Car brands eye social media for long-term engagement
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Spotify launches Play button
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Virgin Media sponsors the Red Devils
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Yahoo! confirms huge staff lay off
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James Murdoch stands down from BSkyB