Scale in social won’t come for free

Fri, 23 Mar 2012 | By Sebastian Joseph

The brutal truth about social marketing is that size really does matter…

Is 4seven just a big fat gimmicky rebadging?

Fri, 9 Mar 2012 | By Lara O'Reilly

Channel 4 announced its first new TV channel launch in seven years this week, 4seven, which will base its scheduling around the…

Sunday Sun is more than just a Sunday edition

Wed, 22 Feb 2012 | By Lara O'Reilly

The launch of a Sunday Sun is far more complex than simply replacing the News of the World; it is a new brand concept.

The Sun on Sunday's launch has been fumbled

23 February 2012 | By Mark Ritson

Are the Wapping marketers afraid to ask their leader to stay in the shadows or are they not up with their brand management?

Are brands measuring social media marketing incorrectly?

Fri, 17 Feb 2012 | By Sebastian Joseph

Enough with the social media fuzzy metrics. It all comes down to how it can help you drive revenue.

Why Apple is keeping an eye on TV brand

16 February 2012 | By Mark Ritson

‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’

Zeebox could show the way for TV ad data-gathering

Tue, 14 Feb 2012 | By Michael Barnett

Zeebox’s launch last week of click-to-buy TV ads thrust interactivity into the foreground of TV…

The mapping tool that can help your social media get to the point

9 February 2012 | By Michael Nutley

A new tool that enables marketers to input social media data and get a visual rendering of a community…

Steve McQueen keeps endorsement real

2 February 2012 | By Mark Ritson

A walk around London’s shops at the weekend had me wondering if it was 2012 or 1972...

The Secret Marketer: Are retailers ready for foreign visitors?

2 February 2012

As part of my retail audits, I visited out-of-town factory outlet Bicester Village. I haven’t been there for a…

Brands can’t afford to #fail when it comes to social media crisis comms

Fri, 27 Jan 2012 | By Lara O'Reilly

There were three perfect social media case studies to look back on last week from O2, McDonald’s and…

Social commerce. What does it mean?

Thu, 26 Jan 2012 | By Rosie Baker

Facebook is making efforts to give retailers more clarity on social commerce because despite the amount of chatter around…

Ad break? Tweet time? Give me a break!

19 January 2012 | By Mark Ritson

In years gone by, defending the worth of TV advertising was a simple brief that involved lots of long lunches and the occasional awards ceremony. In the brave new age of digital communications, however, it is no easy feat and much of the credit for the continued strength of TV as an advertising media must go to Tess Alps and her team at Thinkbox.

'Sky should create a dedicated adverts-only channel'

Wed, 14 Dec 2011

I fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge.

Twitter’s redesign proves it is grown up and ready to #fly

Fri, 9 Dec 2011 | By Lara O'Reilly

Hard evidence of social media's failings

24 November 2011 | By Mark Ritson

You probably missed the ’Digital Life’ report from TNS that came out last week.Despite a major PR push from its authors, it barely made a dent in the Twittersphereor across traditional marketing and media channels.

Choice should include offering the chance to say no thanks

Mon, 21 Nov 2011 | By Russell Parsons

One theme that will increasingly occupy the minds of marketers in the coming years is choice. Demanding customers want to consume what they want, when they want, how they want.

Contents and context are as crucial as targeting

10 November 2011 | By Michael Nutley

The recently developed relationship between targeting and creative poses a challenge to agency business models.