Thursday, 09 February 2012

Radio

Marketing Week Engage presenter Chris Evans hosts breakfast show on UK's biggest digital station Radio 2

Digital radio chiefs hail “milestone” quarter

Thu, 2 Feb 2012 | By Russell Parsons

Digital radio chiefs have hailed the latest listenership numbers a “milestone” after it was revealed almost half of radio listeners tuned in on a digital device in the fourth quarter, according to the latest Rajar data.

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BBC Radio gains at expense of commercial stations

Thu, 2 Feb 2012 | By Russell Parsons

Commercial radio saw its share of radio listening and listener numbers drop in the final quarter of 2011.

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Taking brands beyond the sound barrier

28 July 2011 | By Morag Cuddeford-Jones

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One man’s vision

05 May 2011 | By MaryLou Costa

The opportunity to emulate his success at building respected consumer brands during nearly 20 years at Virgin was the spark that lit Ashley Stockwell’s enthusiasm for One, rather than its philanthropic commercial philosophy.

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Brand values take top spot on Christmas party list

13 October 2011 | By Laura Snoad

Want to get more bang for your buck this Christmas? Use your most valuable assets to buy into the party spirit.

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