Online radio player attracts 5.7m monthly users
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Radio bosses have hailed the “instant impact” that Radioplayer, the online player that streams content from hundreds of radio stations, has had after revealing that it attracted 5.7 million listeners in May.
The commercial and BBC radio backed service - which features shows, podcasts and archive content from stations such as Radio 1, Classic FM, Capital, Smooth Radio and Absolute - launched in March.
“Early snap shot” figures claim that the 5.7 million unique users launched 22.5 million listening sessions in the month.
No target was publically set for listenership at launch but the progress is thought to be just ahead of expectations.
The industry hopes that the player will attract younger listeners to the medium. There is a concern in the industry that radio could lose out to other, younger media channels in the battle for attention and, for ad funded stations, revenue.
Radioplayer’s managing director Michael Hill, says: “growing digital radio is a long game, but we now have two magic ingredients - a simple, consistent Radioplayer with millions of users, and an industry working collaboratively on its digital future - it’s a great start.”
The industry is working with radio measurement body Rajar to determine a formal measurement framework.
YouGov Insight:
Media Consumption
- 59% of the public agree that it is worth paying for a good newspaper.
- 39% agree that newspapers are too expensive now.
- 17% of the public believe that there is no point paying for a paper when you can get it for free.
- 1 in 5 men admit to watching ’adult content’ online.
- 30% of UK adults watch TV online (BBC iPlayer, 4oD, etc.)
- 50% of UK consumers aged 16-24 watch TV online.
- Students watch more TV online (81%) than watch it using a regular set (78%).
Click here to read the YouGov Media Consumption Report
