Profile: Jeremy Gilley

The man marketing world peace

Ryan Giggs affair fuels tabloid circulation jump

The UK's tabloid titles had the last laugh over the Ryan Giggs affair superinjunction scandal, with two red tops marking a circulation rise in May.

/v/u/c/newspaper160.jpg

The popular national newspaper sector's circulation was up 1.38% month on month in May, although it is still down 5.99% year on year, according to the latest Audit Bureau of Circulation (ABC) figures.

The Sun, which also ran a popular Lego giveaway promotion in the period, marked a circulation rise of 2.29% to 2,846,905 but is down 4.49% year on year.

The Daily Star, which ran a series of splashes and full page spreads about the alleged affair between Ryan Giggs and former Big Brother contestant Imogen Thomas, was up 1.43% month on month to 702,044, but is down a substantial 12.16% year on year.

The Daily Mirror remained flat, down 0.35% month on month to 1,168,664 and is down 5.61% year on year.

April's royal wedding-led circulation success for the national mid-market began to taper off in May, with the sector down 1.73% month on month.

The Daily Mail was down 2.07% month on month to 2,056,881 and is down 1.57% year on year. The Daily Express circulation was flat month on month but is down 6.32% year on year to 631,588.

Every English newspaper in the national quality market saw a slight month on month circulation drop, apart from the i, which recently had a TV ad banned, which was up 3.67% month on month to 167,067.

The sector was down 8.12% year on year, partly due to the comparison with the success of the blanket General Election coverage the previous May.

I's parent title, the Independent saw a drop of 0.76% month on month to 179,371 and is down 3.37% year on year. Combined, both papers are up 1.33% month on month to 346,438.

The Times' circulation decreased 0.69% to 446,684 and it saw a significant 11.96% drop off year on year.

The Daily Telegraph lost 0.56% of its circulation month on month, down to 635,967 and is down 8.19% year on year. The Financial Times was down 2.52% month on month to 362,685 and circulation is decreasing 4.28% year on year.

The Sunday market saw a marginal drop off in May, down 0.42% month on month.

The News of the World rose 1.95% month on month to 2,657,232 but is still down 8.06% year on year. News International's other Sunday title, the Sunday Times also marked a month on month increase, up 3.08% to 1,049,599 and is down a similar 8.08% year on year.

The Sunday Express saw the most substantial decrease in May, down 6.36% to 563,397. Its competitor mid market Sunday title, the Mail on Sunday, was down 1.34% month on month to 1,918,751,

In the Sunday quality market, the Sunday Telegraph was down 5.71% month on month to 480,438. The Observer fell 3.27% month on month to 293,053. The Independent on Sunday dropped 1.95% month on month to 151,212.

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Related images

Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank